Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a heart-warming film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws
By ALEX HENDERSON One of the most ludicrous—and debunked—claims of the far right is that the mainstream media in the United States has an inherent liberal/progressive bias. But Noam Chomsky tore that claim apart in his 1988 book, “Manufacturing Consent: The Political Economy of the Mass Media” (which he co-wrote with
Stemming from the insight of Malay families passing down precious heirlooms to the next generation, Rahsia Gaya Raya is centered around two estranged sisters and a generational necklace which mysteriously goes missing. Starring real-life sisters Ayda Jebat and Fyna Jebat as Divatectives (a play on words “diva” and “detective”), the
By Juan Bello – Co-founder at Porter (Fast, no-code marketing reporting) I recently watched “Requiem for the American Dream”, a documentary by Noam Chomsky, perhaps the greatest intellectual alive, who speaks about wealth distribution, political and economic power, and how the richest become richer and the poorest only lose. What
Titled ‘Pengembaraan Sempurna’ (A Perfect Journey), RHB Bank’s latest Hari Raya film, which was conceived and created by FCB SHOUT, tells the true story of Ramli Aziz, a retired police officer who builds disabled-friendly tricycles using scrap items that are 100% recyclable. After losing his leg about 20 years ago
Taylor’s University has a heart-warming story about embracing the importance of lifelong learning and empowering communities in its new Hari Raya festive ad. In a clever play on words on Atuk and TikTok, ‘Rendang Tok’ follows a young protagonist named Zaki who discovers that his Atuk, portrayed by Namron, a
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has created a Vass-tacular (spectacular) brand film for Safi in conjunction with the upcoming Raya season. From the leading Halal personal care brand that helps women embrace their beauty with confidence, the #SafiRayaSupaVass campaign is anchored
As many gear up for the upcoming Hari Raya/Eid Al-Fitr celebrations, Pepsi has teamed up with FCB SHOUT to encourage Malaysians to reconnect with their loved ones without getting distracted by their gadgets – simply by gamifying the action of putting their phones aside. “If there’s one thing we’re absolutely
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released local clothing line Bulan Bintang’s maiden brand film this Raya. The film titled ‘Raya Macam Star’ (translated: Celebrate Raya like a star), is a timeless boy-meets-girl tale that aims to make everyone feel like
To most of us, water is just water. We use it. We drink it. We hardly think about it until we are thirsty again. But to Spritzer, water – specifically, natural mineral water sourced from its meticulously protected and preserved rainforest reservoir in Taiping, Perak – is more than a
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