By Alexandra Bruell The New York Times is getting around $100 million from Google over three years as part of a broad deal that allows the Alphabet unit to feature Times content on some of its platforms, according to people familiar with the matter. The publisher announced its deal with Google earlier this
By Nicole Lam (All images by Dillah Zakbah) I left Singapore in 2018 for Los Angeles when I was offered the role of Creative Director of the advertising firm BBH (Bartle Bogle Hegarty). Moving to another country for a job might be common, but seeing as I started my career
As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Péronne (France) has teamed up with creative agency FRED & FARID Paris to launch a poster campaign aimed at engaging Gen Z. This effort showcases the Historial’s student-focused offerings, tapping into the visual and linguistic
Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage
Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division of household chores and urging more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel recently launched its latest edition of
By Mark Tungate Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman Thompson, which generated reams of media coverage when it was unveiled last month. It’s true that the concept was compelling: to demonstrate the possibilities of lab-grown
By Mark Tungate What is “the entertainment industry” today? While Hollywood stars still stride up the red carpet (although this year it was champagne-coloured) for the Oscars, cinema’s share of our attention has shrunk. Traditional TV channels are also finding it hard to compete with streaming, social media and gaming.
By Mark Tungate Ogilvy and Dove emerged triumphant from this year’s edition of The Good Report, a ranking of last year’s best social and environmental campaigns. The report is produced by ACT Responsible and WARC Rankings. Here are the top five leading cause-related campaigns from 2022 according to the report:
Big Tree, Malaysia’s leading out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, unveils its new crowd-pulling feature of extended duration of visual display augmented by powerful audio and stunning anamorphic capabilities for a greater brand experience on the CuBig @ KLCC Junction at the peak hour
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a Ramadan/Raya campaign with Pizza Hut Malaysia, to spark interest for the brand’s 1 meter pizza, the ‘Looooooooongest Party Box’. The #LongestPortretRaya social media contest urges families to submit their longest and biggest Raya family picture to
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