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Pepsi, one of the world’s leading beverages, is proud to join in the celebration of Pesta Kaamatan and Gawai, the two largest festivals celebrated by various ethnic groups in East Malaysia. As part of its commitment to supporting and uplifting local talents, Pepsi is collaborating with two East Malaysian artists,

UK shops and individuals emerged victorious in several categories at the Campaign Global Agency of the Year Awards 2022, announced today (17 May). New Zealand’s Special scooped the headline Creative Agency of the Year prize, beating hot competition from two Australian shops; Thinkerbell and Howatson+Company. The UK’s Pablo was triumphant as Creative Independent

BY THE HAMMER Unless you’ve been living under a rock the past few days, the only thing bigger than the coming state elections is Coldplay. Just a day after Prime Minister Datuk Seri Anwar Ibrahim welcomed Coldplay with a tweet, a PAS leader called for British rock band Coldplay’s concert

Agencies, studios and brands in 11 countries and regions in APAC won 17 Gold Pencils, 17 Silver, 18 Bronze and 116 Merits in The One Show 2023, it was announced at a special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show,

If you’ve been following the design world lately, you would’ve noticed a seemingly growing trend where many companies have been doing a complete overhaul on their brand identity. And it’s not only reserved to small startups or local businesses either; big-name brands and corporations have gone in full gear recently

I asked a few creative agencies if they could rummage through their archives for an ad or a campaign that never ran. The objective was to show that creativity is alive and well in Malaysia and award-worthy on any stage: local, regional or global. Because it may just be us

BY THE HAMMER I think my Malay is pretty decent as I was born in the idyllic state of Terengganu where 97% of my fellow Terengganunians are Malay. Yes, this piece is not about me but about the largest consumer market in the country. But let me get some real

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000. Additionally, we don’t base our rankings on factors like the number

Believe it or not, I spent more than two days last week just looking at Thai TVCs on YouTube. You should try it sometime. The TVCs were all funny, memorable, simple, cute and weird. They don’t have any hangups about having fun, being macho or going off tangent. They are

At least seven in every 10 employees are exploring job prospects with other companies regardless of how satisfied they are with their current employers, while six out of 10 see themselves working for another employer in the next two years, according to a study commissioned by the Association of Accredited Advertising