By Meaghan Yuen Consumers’ appetite for quality, on-demand content has contributed to connected TV’s (CTV’s) stronghold as the fastest-growing major ad format in the US. “There’s a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients’ ad dollars,” Jennifer Kohl,
In celebration of Pesta Kaamatan and Hari Gawai, annual celebrations where Sabahans and Sarawakians give thanks for a bountiful harvest, CelcomDigi and Naga DDB Tribal collaborated with East Malaysian filmmakers to create an authentic portrayal of Sabah and Sarawak stories. “Dua Hati, Satu Jiwa” is a docufilm that captures the
In the same way that CGI revolutionized filmmaking, generative artificial intelligence has transformed the art world. Now, it will likely sweep the advertising sphere too. WPP, the largest advertising agency in the world, is diving right into the AI boom, which would let it churn out quality campaigns in minutes instead of the
Created and conceived by Darlie Malaysia’s long-time creative agency, FCB SHOUT, Darlie All Shiny White’s latest campaign serves as the launch piece for the brand’s collaboration with DOLLA, which sees the popular Malaysian pop group taking on a campaign ambassadorial role for the oral care brand. The film, titled ‘Outshine
By Andy Greenaway At Tesla’s annual shareholder meeting Elon Musk, the man who doesn’t believe in advertising, made a remarkable statement. “A lot of people follow the Tesla account or my account on Twitter, to some degree it is preaching to the choir, and the choir is already convinced .
After Bud Light and Target, The North Face has become the latest American brand to face a boycott for promoting Pride. The company’s Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers. The commercial features drag queen ‘Pattie Gonia’ telling consumers to ‘come
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently released two films in commemoration of Kaamatan and Gawai Dayak, significant festive celebrations in East Malaysia. Kaamatan, a form of the harvest festival, is celebrated annually in the state of Sabah, and lasts the
Proton Edar, in partnership with VMLY&R Malaysia and Playhouse Pictures is proud to unveil its latest Raya campaign, “Proton Raya Brand Film – Sarjan Saga,” a captivating journey that celebrates the spirit of gratitude, family unity, and spiritual growth during the joyous season of Hari Raya Aidilfitri. The campaign, which
The highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back. The APPIES Malaysia and Asia Pacific will a host a two-day Marketing Festival on July 12 & 13, 2023 at the Eastin Hotel in Petaling Jaya. “What sets The APPIES apart is that each
From Lim Min Tze – Creative Director at Entropia, Part of Accenture Song and Digital Craft Juror at Cannes Lions International Festival of Creativity 2023. “We were tasked to come up with ideas to boost the usage of a particular food ordering app. We were competing with many more popular
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