GSK, a leading global biopharma company, has partnered with Havas Health & You Malaysia to launch an impactful ESG campaign called the #GiveBack Campaign. This campaign aims to raise awareness about the proper disposal of asthma inhalers (including medicine blister packaging) and the significant environmental impact they can have. Many
Whoops. As it turns out, some of the clips used in a promotional tourism video for the Philippines featured false stock footage of other countries, including rice terraces in Indonesia, sand dunes in the United Arab Emirates, and an aircraft in Switzerland. The campaign, titled Love The Philippines, was created by well-known
In its 70th year, the Cannes Lions International Festival of Creativity is clearly the most prestigious advertising festival and largest gathering of the creative marketing community in the world. Almost 27,000 entries were received from all over the globe. Mingling with over 9,000 delegates were advertising stars like Lee Clow
On the occasion of World Social Media Day, India’s most popular tea brand- Brooke Bond Red Label, along with their creative agency- Ogilvy, have launched a beautiful film called Red Label- India’s favourite Social Network. The film draws a parallel between social media lingo such as likes, shares, friend requests,
She sounds like a real person and even has her own likes and dislikes. Meet Aina Sabrina, Malaysia’s first AI radio DJ. Aina, who is touted as a pioneering AI personality and represents a significant leap in innovation within the Malaysian radio industry, was developed by Fly FM’s in-house team
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a short film with Mattel’s Barbie in celebration of this year’s Father’s Day. Capturing a message to say that ‘not all heroes wear capes’, the film celebrates fathers who would do anything to make their little girls
Wonda Coffee Malaysia, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can have announced an exciting partnership with Football Association Malaysia (FAM), in showcasing the brand’s dedication to the sport and aspirations of supporting Malaysia’s national football squad, Harimau
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released its latest campaign for the launch of Nestlé’s MAGGI Pedas Giler Cheezy Berapi instant noodles. The “Rasa Memang Viral” (taste that is viral) campaign seeks to drive excitement with Malaysian youth, who are known to favour viral
Pepsi had set a groundbreaking record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records, achieving an accumulated total of 93,732 offline hours between 7 April and 7 May 2023 through the ‘Build Real Connections’ campaign created by FCB SHOUT. The certificate
McCann Worldgroup Southeast Asia, together with GRAMMY award-winning film director, Dave Meyers, have been appointed to bring Shangri-La’s new visual film titled “Find Your Shangri-La” to life as part of Shangri-La’s new global brand campaign which launched on 15 May 2023. The film kickstarts Shangri-La’s significant initiative to showcase the
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