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Dentsu Aegis Network records 9.4% growth!

(Marketingmagazine.com.my) – Gross profit for the Dentsu Group’s 2015 results grew 12.6% year on year, with organic gross profit increasing by 7%. This was driven by 9.4% organic gross profit growth in Dentsu’s international business outside of Japan: Dentsu Aegis Network. Dentsu Aegis posted an increase of gross profit of 20.6%

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Maxwell mulls independent audit of controversial ad spending

KUALA LUMPUR (Feb 12): Maxwell International Holdings Bhd said it may engage an independent firm to carry out an investigative audit on its hefty advertising spending in China, which affected its overall financial performance. In a filing with Bursa Malaysia today, the textile and sports shoe maker also shed more

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SergioSpaccavento

Is humour only for intelligent people?

(Marketingmagazine.com.my) – Sergio Spaccavento, Executive Creative Director at Conversion Agency in Milan, is in the line-up of speakers at ADFEST 2016, in a session called: “Humor is only for intelligent people!’ His session will explore what humor really is, the structure of jokes, the different kinds of humor and most

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singtel

Singtel's Lunar New Year Firecrackers Digital Twist

(Marketingmagazine.com.my) – Singtel is livening up this Lunar Year New holiday by bringing back the fun of firecrackers – digitally – to Singaporean families. Together with Ogilvy & Mather (O&M),Singtel has created a one-of-a-kind mobile-enabled site (http://singtelfirecracker.com), which simulates firecrackers, widely used in the past as an auspicious way to celebrate the festive season.

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CNY2016

Here come more Lunar New Year TVCs

 (Marketingmagazine.com.my) – ‘Ka Fan’ A Heartwarming Chinese New Year CNY BERNAS-Bowls For Humanity Sweetness of Sacrifice – #kalendarbudu – Chinese New Year 2016 – Malaysia Airlines To cherish something is to care for it deeply and often. It is the small sacrifices made that taste the sweetest, as Nyin shows

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nationalstorytellingweek

How brands can tell better stories!

by Laura England, [email protected] – Whether it is the distinctive style of Hemingway, the mean-spirited wit of Oscar Wilde or the romanticism of Shakespeare – storytelling has always been a cherished pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and

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Fishermen

Fishermen’s Pengacau Raya for BSN continues this CNY!

(Marketingmagazine.com.my) – BSN Malaysia and Fishermen Integrated have brought back their much-loved “Pengacau Raya” campaign, with a new video for the Chinese New Year festive season. A sequel to last year’s Raya viral hit, “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, as well as their parents,

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Leo

Petronas makes us count our blessings!

(Marketingmagazine.com.my) –  Leo Burnett continues to touch the hearts of all Malaysians with its latest PETRONAS festive web film titled ‘Rubber Boy’. The web film drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness. ‘Rubber Boy’ revolves around the relationship between a

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British

British Airways: Fuelled by Love

 Our journey in India began in 1924. We’ve grown together, soared great heights and touched the skies. Yet the bond grows stronger. See how a British Airways crew member falls in love with India and forms a deep bond with India that is #fuelledbylove.  

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