(Marketingmagazine.com.my) – This Chinese New Year, People ‘n Rich Holdings Sdn Bhd went bananas in wishing their clients. Instead of sending conventional oranges like everyone else, the agency sent bananas instead to usher in the Year of the Monkey. In fact, they got hold of master artists to monkey around traditional
(Marketingmagazine.com.my) – The Gunn Report has released Cases for Creativity 2015, a round-up of the campaigns that have achieved the “Holy Grail” in advertising by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is a yearly study by James Hurman, author
(Marketingmagazine.com.my) – Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are
(Marketingmagazine.com.my) – Following a seven-year track record in Singapore, the highly acclaimed APPIES – the annual festival showcasing the best ideas in marketing across Asia – now launched its Malaysian edition. For the first time ever, APPIES Malaysia will a host a two-day Marketing Congress and Awards event on May 19
(Marketingmagazine.com.my) – Isobar announced that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of Experience,
(Marketingmagazine.com.my) -Havas Media Group, the media arm of Havas, today announced the appointment of Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas in a newly created role and will report directly to Vishnu Mohan, CEO of Havas Media Group Asia Pacific. In addition
(Marketingmagazine.com.my) -Sizzer Amsterdam and Dutch electronic duo Weval team up for the new BMW 3 Series film in the UK with a cool track from the Sizzer Vault, a collection of exclusive tracks created with hand selected artists from across the globe. In working with agency FCB Inferno on this
(Marketingmagazine.com.my) – The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at this year’s Festival. “The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas,
(Marketingmagazine.com.my) -Online marketplace, mudah.com has blacklisted almost half a million advertisers since 2012 for fraud and misuse of the website. Its corporate communications chief Chung Tsung Shen said incidences of cheating were not only committed by sellers; some buyers also cheated particularly in vehicle and electronic product transactions. “The buyer
(Marketingmagazine.com.my) -Nobody would have thought of running an ad on the roof of the Jalan Duta toll plaza, but when Andaman Media proposed the idea to client Shell Malaysia, the concept took flight. And if one saw The Star’s story about the recent CNY rush back home (picture), the traffic
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