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MalaysianMediaAwards

The Search for Outstanding Media Campaign Is On Again

(Marketingmagazine.com.my) – The Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation. Organised by Media Specialists Association (MSA) , MMA was initiated in 2004 to recognise outstanding media campaigns that have yielded excellent

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PG

Procter & Gamble Announces New Country CEO

(Marketingmagazine.com.my) – Procter & Gamble (P&G) has appointed Ong Yuh Hwang as its new Country CEO for Malaysia, Singapore and Brunei to lead a portfolio of almost 30 Brands, including SK-II, Olay, Pantene, Rejoice, Head & Shoulder, Gillette, Ambipur, Dynamo, Oral-B, Braun. Ong, who joined P&G in 1996, has worked with

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adfestunveil

ADFEST Unveils 2016 Line-Up

(Marketingmagazine.com.my) – BANGKOK: ADFEST 2016 has unveiled much of its program for this year’s festival, which runs over four days from 16th to 19th March in Pattaya, Thailand. View the full program at www.ADFEST.com/festival_program.php   Speakers already announced represent some of the world’s most renowned creative companies including AKQA (Shanghai), FITCH

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Viacom

VIACOM to Launch First PARAMOUNT CHANNEL In Asia

(Marketingmagazine.com.my) – Viacom International Media Networks (VIMN) has announced the launch of one of its global anchor brands PARAMOUNT CHANNEL in Asia. Building on the network’s international success in parts of Europe and Latin America. VIMN has secured its first distribution deal in Asia with CTH, a major Pay-TV operator in

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ensemble

CNY Campaign Enable Malaysians to Give Back Even After the Festive Season

(Marketingmagazine.com.my) – Ensemble, the creative and content arm of IPG Mediabrands Malaysia created an ingenious Chinese New Year campaign to bring prosperity and longevity to the less fortunate. The innovative campaign in partnership with Malaysia’s leading telco company, Maxis, leverages the power of e-commerce to incorporate the act of charity seamlessly

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COWAY thumb

Leo Burnett Group Malaysia Teams Up with the Water Specialist

(Marketingmagazine.com.my) – Leo Burnett Group Malaysia recently added Coway Malaysia to its growing list of clientele as the water filtration brand appoints the Group as its advertising and communications agency. In its role, Leo Burnett Group Malaysia will take on a 360° approach, delivering advertising, social, digital and public relations

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DavidMayo

Mayo now Group CMO Asia Pacific

(Marketingmagazine.com.my) – Ogilvy & Mather Asia Pacific has appointed of David Mayo as Group Chief Marketing Officer with effect from March 1. David will also retain his current position as CEO for Bates CHI & Partners in the region. Commenting on David’s new position, Paul Heath – Chairman & CEO of

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plista

Meeting Growing Demand for Native Advertising

(Marketingmagazine.com.my) – plista, a pioneer in innovative native advertising solutions powered by data and a one stop native solution for both publishers and advertisers, is growing its presence in the APAC region by launching partner offices in Kuala Lumpur, Beijing and Shanghai. This will increase the company’s global presence to 10

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