ADFEST 2016 at PEACH – Pattaya Exhibition and Convention Hall, in its 18th year (Marketingmagazine.com.my) – The Asia-Pacific Advertising Festival, ADFEST 2016, is now taking place place from 16th to 19th of March at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand. Leading the eight panels of Jury Presidents is Jeremy Craigen,
(Marketingmagazine.com.my) – They say twice is always….. Firefly’s use of the female bottoms in a Facebook promotion for cheap air tickets has drawn a host of criticism from many quarters. Some called it disrespectful of women as objects for sale. And even after the airline removed the online advertisements, rights groups
(Marketingmagazine.com.my) – ADFEST today welcomed 14 young creative teams to Thailand to participate in the 2016 Young Lotus Workshop, hosted by Hakuhodo. The teams represent 14 cities: Bangkok, Colombo, Dhaka, Dubai, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Singapore, Taipei and Tokyo. The theme of this year’s
(Marketingmagazine.com.my) – Southeast Asia is experiencing a rapid increase in the use of mobile video. In 2015, most publishers said their video sales had increased, with over a quarter saying sales were up by more than 25%. The medium faces some challenges however, with buyers indicating demographic targeting, cross-device campaigns, and
Under fire for spending so much on advertising, drug makers are doubling down. Even as politicians and physicians press for strict limits on prescription drug ads, the pharmaceutical industry is pouring billions into new TV and print campaigns. Ad spending soared more than 60 percent in the last four years,
BY THE HAMMER- Dentsu Utama has hired Raymond Ng as creative director to replace Chow Kok Keong who is on a long break. Raymond comes from FCB KL where he handled clients like CIMB Bank, Telekom Malaysia, Mondelez, Sarawak Energy, Chevrolet, Beiersdorf and PIDM. Ng Heok Seong leaves Dentsu Singapore as
You were born creative but the hard part is still to come. Finding your your voice and making connections. Realising there is no formula but learning from the past. Until you become visible to the world.
(Marketingmagazine.com.my) – A total of 136 entries have made it as finalists and will be contending for metals at the Asia Pacific Effie Awards 2016. The finalists have been through two rounds of rigorous judging by an expert jury comprising 130 senior level advertising and marketing professionals from agencies and clients
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