(Marketingmagazine.com.my) – When posed with that question, right now there could be a few characters who could vie for that spot. People like Donald Trump, the US Presidential candidate who wants to build a wall to keep out Mexicans and not granting entry to Muslims from around the world. Actually he
(Marketingmagazine.com.my) – The list of top judges at APPIES Malaysia continues… ZALMAN AEFENDY ZAINAL ABIDIN – Chief Marketing Officer, Celcom AXIATA Bhd Zalman Aefendy Zainal Abidin, Chief Marketing Officer Celcom AXIATA Bhd, has been in telco marketing for 20 years and at Celcom for more than 12. He believes the industry
From Malaysia’s tally of 15 Finalists at ADFEST 2016, the following are the ones that clinched metal:
(Marketingmagazine.com.my) – The 19 th ADFEST wrapped up this year’s four-day Festival with an Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand on Saturday, 19 th March 2016. 1,232 delegates from 60 cities in total attended the advertising creativity festival, and soaked up after international speak
(Marketingmagazine.com.my) -Digital agency Lion & Lion has won an account with Nestlé Malaysia for its Dolce Gusto and Mountain Wash brands. Beginning in late 2015, after several rounds pitching with a number of top agencies in Malaysia, Lion & Lion became the digital agency of choice. The agency will be
(Marketingmagazine.com.my) – Winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus were announced at the end of the third day at the 19th ADFEST, held at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. Grand Jury President of ADFEST 2016 Jeremy Craigen,
(Marketingmagazine.com.my) – Warc, the marketing intelligence service, expects global advertising spend to rise 4.4% to $561bn this year, following estimated growth of 3.1% in 2015. However, the rate of expansion is set to slow to +3.7% in 2017. Increasing investment in mobile formats is set to underpin growth. Warc calculates that
(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the Digital agency for Digi. Digi is a leading telecommunications company in Malaysia and part of global telco giant Telenor. The appointment of Mindshare Malaysia covers the full suite of Digital services. The account
(Marketingmagazine.com.my) – Y&R Malaysia has appointed Emir Shafri as Creative Director; he returns to his native Kuala Lumpur after a very successful award- and business-winning 5 years at Y&R Singapore, most recently as Digital Lead. Reporting to Y&R Malaysia Chief Creative Officer Gigi Lee, Shafri brings with him a wealth of
(Marketingmagazine.com.my) – ADFEST 2016 “Creative Intelligence” sparked this morning at PEACH, the Royal Cliff Hotels Group in sunny Pattaya, Thailand. The four-day festival runs from 16th-19th of March 2016 welcomed its 1,100 delegates from over 58 cities at 9am with open doors. ADFEST SPEAKER SESSIONSADFEST 2016 first day speakers were inspired
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