Serm Teck Choon. President Malaysian Digital Association (Marketingmagazine.com.my) – The Malaysian Digital Association (MDA) at its recent annual general meeting, elected industry senior, Serm Teck Choon as president. He will be MDA’s fourth head, since it was formed in December 2009. Serm is Product Head at CtrlShift, a leading digital marketing
(Marketingmagazine.com.my) – Travellers in Malaysia are a diverse lot: multi ethnic by nature, unique in shopping habits and needless to say disparate in travel preferences. Mindshare set out on a segmentation exercise and identified four consumer clusters basis GroupM’s proprietary research tool 3D. The tool measures three aspects of the
(Marketingmagazine.com.my) – The big wigs in the advertising industry have often complained that they have been finding it difficult to attract good writers. But there could be a twist to the tale now, as there are a significant number of journalists who are out of a job for one reason or
(Marketingmagazine.com.my) – Yes, APPIES Malaysia’s closing date is in three days time – at 5pm on March 31. Do not miss your chance to: • Present in person your best campaigns to industry players and leading marketers • Share your success stories with 30,000 MARKETING magazine readers • Be selected by
(Marketingmagazine.com.my) – Another five marketing trailblazers complete the prestigious 20-member jury panel for APPIES Malaysia this year… Jauhar Munir Sheikh – GM of Marketing F&N Dairies Jauhar Munir Sheikh is GM of Marketing, Malaysia & Thailand, for F&N Dairies and he is slated for bigger things to come in the near
(Marketingmagazine.com.my) – Lions Health, the global annual awards for creative excellence in healthcare communications, has announced the names of the 27 jurors who will make up this year’s Pharma and Health & Wellness juries. “This a diverse mix of talent from across the globe,” said Terry Savage, Chairman, Lions Festivals. “It’s
(Marketingmagazine.com.my) – The Association of Accredited Advertising Agents of Malaysia (4As) and the Malaysian Association of Advertising Filmmakers (PPFIM) have jointly agreed on a Production Agreement template that will safeguard the interests of the creative agencies, film production companies and advertisers. The new agreement, which came into effect from 1 March
(Marketingmagazine.com.my) – Five more top marketers have joined to charge up APPIES Malaysia’s judging panel … FIONA LIAO – Chief Brand Officer, Prudential Assurance Malaysia As Chief Brand Officer for Prudential Assurance Malaysia Berhad, Fiona Liao has scored many firsts and has led her team to numerous local and regional marketing award
(Marketingmagazine.com.my) – If you thought there’s no shortage of news on the Malaysian media scene these days, the incessant daily rumours will blow you away. It all started when IPG Mediabrands Asia World Markets President Prashant Kumar resigned and Carat CEO Bala Pomaleh was announced to replace him as CEO of
(Marketingmagazine.com.my) – The global index of creative excellence in advertising, The Gunn Report has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world’s best advertising performance in the year January to December 2015 based on the results of 45 global, regional and national creative
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