Advertising

Once upon a time, it was the era of the cigarette brands. And the ad budgets were astronomically high. You could say they were the last of the big spenders. Agencies who handle a cigarette brand or two were bound to become rich beyond their dreams. The offices of these

The Association of Accredited Advertising Agents Malaysia (4As) has announced the launch of “The Refinery”, a student talent development programme designed with the goal of shaping the next generation of ad-makers who will one day be the trailblazers of the industry. With a series of activities lined up starting from

Thai mothers have long relied on aerosol sprays and mosquito coils to protect their families from mosquitoes. However, when Shieldtox Liquid Mosquito Repellent aimed to capture the attention of mothers, it recognized the need to effectively demonstrate its exceptional ability to provide fragrance-free, all-night protection for their beloved children in

Cadbury Celebrations, India’s most loved chocolate gifting brand, is making birthdays even more special with its latest campaign. Over the years the brand became integral to the way India celebrated festivities, and as the next step towards growth Cadbury Celebrations is redefining one of the most celebrated day across the

Created by RHB as an initiative to help keep the doors of Malaysian businesses open during and after the pandemic, #JomSapot BeliLokal is a platform for SMEs to crowdsource support from RHB debit and credit cardholders. To date, the campaign has supported over 10,000 merchants around the nation and the

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, was engaged by leading insurer AIA Malaysia to release a brand film and campaign, calling for Malaysians from all walks of life to ‘Subscribe to a Better Life with AIA’. The campaign is the latest expression of AIA’s ‘Live

By Sydney-based Mike Da Silva – CEO of MDSA Marketing Communications and Executive Producer on a number of Film projects…. For over a century, moviegoers have enjoyed associations with movies and movie stars. They’ve wanted to drive an Aston Martin like James Bond, have a job like Anne Hathaway in

BY THE HAMMER On its first day of release, Polis Evo 3 earned about RM3.4 million at the box office, this number is double what Hollywood movie Fast X earned that day. Polis Evo 3 raked in RM16million in 4 days at the box office, beating the 2022 record set

The elusive D&AD Awards exists to stimulate, enable and award creative excellence in design and advertising. Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work. Malaysian internet provider TIME dotCOM

Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature’s beauty. In response, The North Face and FRED & FARID Shanghai launched “TNF10000 Reasons to Get Back to Trail,” a campaign aimed at reigniting the spirit of outdoor