(Marketingmagazine.com.my) – If you all recall, fresh after Obama’s election victory in 2008, MARKETING magazine brought Scott Goodstein (cover picture) founder of Revolution Messaging to Malaysia for a series of talks to our industry here. Well the man behind Bernie Sanders’ social media today is none other than Scott and Revolution
(Marketingmagazine.com.my) – Carlsberg has announced some leadership changes for its operations in this region. The present Managing Director in Malaysia, Henrik Juel Andersen will take on the same position on 1 July 2016 for Lao Brewery Company Ltd (LBC). Lars Lehmann, aged 49, the current Regional CEO, Western Europe Challenger Markets
(Marketingmagazine.com.my) – The Medical Device Authority of Malaysia (MDA) has issued a draft of the “Code of Advertisement for Medical Devices” to provide guidance “in ensuring good marketing practices and advertising messages which promote the quality use of medical devices in a socially responsible and ethical manner.” According to the Guidance
(Marketingmagazine.com.my) – Suria FM has launched a new single featuring a three-way collaboration between popular artistes Hazama, Dayang Nurfaizah and local rapper Aman Ra. The three-minute song, titled Bangkit, is the radio station’s first in-house production this year, and is aimed at inspiring today’s youth to pursue their dreams and aspirations.
(Marketingmagazine.com.my) – The Malaysian Association of Advertising Filmmakers, recently held their 26th Annual General Meeting in Kuala Lumpur. Fresh from their triumph of having implemented an industry agreement, by collaborating with advertising agencies and advertisers’ associations, that laying down in detail complex and other areas based on the law and industry
(Marketingmagazine.com.my) – WHAT is the best design for a tax amnesty? Some object to them all, since they reward those who have broken the law. Others argue that maximising revenue should be the goal. The OECD nods at both philosophies, suggesting that an amnesty should cost the tax-dodger less than if
(Marketingmagazine.com.my) – How marketers in Asia are using mobile is helping to dispel the myth that this region lacks originality and is only good at copying work done elsewhere, the CEO of digital agency Lowe Profero has suggested. Writing on LinkedIn, Wayne Arnold, who is based in Singapore but has a
(Marketingmagazine.com.my) – In conjunction with the 13th BOH Cameronian Arts Awards, BOH Plantations Sdn. Bhd. (BOH) has released the limited edition BOH Cameronian Gold Blend packages in tribute of three performing arts genres in Malaysia – Bangsawan, Wayang Kulit and Mak Yong. Following this year’s theme of ‘Yesterday for Tomorrow’, the
(Marketingmagazine.com.my) – Matt Bellotti, Chief Content Officer at Mongoose Media, leaves Malaysia this May after nearly 11 years here during which time the media company expanded from nine staff and one magazine (Expatriate Lifestyle) to well over 100 employees across five further flagship brands (Time Out KL, Esquire, Men’s Health, ELLE
(Marketingmagazine.com.my) – The creation of a boutique and community bank can cater for the financing needs of small and medium enterprises (SME), says SME Corporation Malaysia Chief Executive Officer Datuk Hafsah Hashim. She was commenting on a proposal by the Sultan of Johor Sultan Ibrahim who suggested on Thursday that the
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