(Marketingmagazine.com.my) – The ad tech firm, Unruly, has found in a survey, that nine in 10 internet users in Asia Pacific would consider using ad blockers. This is despite Southeast Asia standing out globally as the most forgiving region for one of the most interruptive forms of internet advertising, video pre-roll.
by Josh Sklar, President of Heresy, Author of “Digital Doesn’t Matter (and other advertising heresies)”, [email protected], @chiefheretic, http://heresy.co, http://digitaldoesntmatter.com Over the past decade there has been endless chatter followed by bottomless presentation decks and subsequent consternation concerning how to capture customer data, perform expedient analysis, and make use of it
(Marketingmagazine.com.my) – More than one in every four (27%) online consumers in Hong Kong say they ‘disagree completely’ with the notion of enjoying life today and worrying about savings and investments later—the highest level among all countries surveyed globally. On the other end of the scale: China has the highest proportion
(Marketingmagazine.com.my) – There is good news for those using Celcom services. Celcom Axiata Bhd will allocate up to RM2.2 billion in capital expenditure over the next five years to deploy and manage its 4G LTE network across Malaysia. Chief Executive Officer Datuk Seri Shazalli Ramly said the network would be developed
(Marketingmagazine.com.my) – We know they say Less is More! That’s why we shortlisted only 36 campaigns from 53 submissions for the coming APPIES Malaysia Conference at the EASTIN Hotel next month. On May 19 & 20, all shortlisted campaigns will be presented in a 30-mins interactive format comprising of a
(Marketingmagazine.com.my) – The Lucozade Sport “Fuel Your Performance” Campaign got off to an energetic start recently at its first running clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes. The exclusive event was the latest in a series of campaign activities designed to engage with Malaysian runners and an
(Marketingmagazine.com.my) – This is the news about the good news, the sad news, and the not so sure news. Whether it is good riddance to bad rubbish, or it brings good fortune to an agency, people come, people go. And they usually follow accounts that are won or lost. We take a
(Marketingmagazine.com.my) – Kuala Lumpur, 20 April 2016 – The APPIES Organisers and Advisory Council have today announced the 36 shortlisted campaigns which will contend for honours at APPIES Malaysia 2016, covering major industry categories like FMCG, non-FMCG and Consumer Services to Probono/Cultural/Government, Consumer Durables and Food & Beverages. On May
(Marketingmagazine.com.my) – Google and Facebook Inc. claimed the largest share of the booming U.S. digital advertising market in 2015, pulling away from smaller rivals, according to two industry reports this week. Online advertising revenue in the U.S. reached a record of $59.6 billion last year, up 20 percent from 2014, the
(Marketingmagazine.com.my) – Today is celebrated the world over as Earth Day. The very first Earth Day was celebrated on April 22, 1970. This day was created by American Senator, Gaylord Nelson, to make people aware of the importance of keeping our planet healthy and clean. On that day, people made promises
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