(Marketingmagazine.com.my) – A touching video released on Mother’s Day by retail brand, Guardian, made many question, how well do we really know our mums? This was the first time the brand used the digital route to run its Mother’s Day campaign. The “Every day is Mother’s Day” video showcased kids
(Marketingmagazine.com.my) – Friday, are we there yet? Deadlines galore and piles of emails in the inbox – 5 of which were probably labelled URGENT!!!! (Don’t panic); it’s easy to get caught up in the Monday madness. On the flipside, the first day of the week is a great time for
(Marketingmagazine.com.my) – Every now and then we, at marketingmagazine.com.my, look out for a catchy term or interesting turn of phrase that captures the essence of the message or as we say in our magazine masthead the ZEITGEIST: mood of the times. The Astro Universe campaign that kicked of last week seems to
(Marketingmagazine.com.my) -The Cannes Lions International Festival of Creativity has completed the announcements of this year’s jurors by naming those who will be a part of the remaining juries at Cannes Lions. Philip Thomas, CEO, Lions Festivals, highlighted the importance of putting together balanced juries to ensure fair judging of the
(Marketingmagazine.com.my) – Red Box Karaoke Group in collaboration with Redberry Ambient has launched TV K, a new media platform, which is already screening ads from popular e-commerce portal Lazada. The new advertising platform, TV K will be an additional screen included in every Red Box room across its 10 nationwide
(Marketingmagazine.com.my) – By GS Kumar They say necessity is the “mother of invention “….even if that takes you to the rooftops. Shell obviously saw the innovation in this roof-top idea and became the pioneering marketer to use this new advertising option, with more in the offing. S. Sooria, CEO of Andaman
(Marketingmagazine.com.my) – Conference registrations now open at http://www.appies.com.my/files/Appies_Conference_Form.pdf For Group Discounts: Click here For assistance, contact Ruby: 03-7726 2588, [email protected] APPIES Malaysia 2016 Marketing Conference open for registrations! ‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May
(Marketingmagazine.com.my) – Independent creative agency, Blak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore. This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the
(Marketingmagazine.com.my) – Mobile annoyance: Soon you won’t be able to skip YouTube’s six-second ‘bumper ads’. — Google Product Manager Zach Lupei announced that YouTube videos viewed on smartphones and tablets will start with a six-second “bumper ad”. Described as “little haikus of video ads”, the new bumper ads of six seconds
(Marketingmagazine.com.my) -Yes, on May 19 & 20, 36 shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and finally questions from the judges and audience. Here they are…. CATEGORY – BUSINESS SERVICES Campaign Title : AIA HEALTH REPORT CARDBrand :
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