(Marketingmagazine.com.my) -Before you start your week, here are three creative ads that had everyone taking a second look last week. 1. A gory campaign with heart PETA certainly didn’t hold back on the shock factor when highlighting the cruelty of using leather goods. Working together with Ogilvy & Mather Bangkok,
(Marketingmagazine.com.my) – Watch out Kimmel and Fallon, Malaysia has gotten its first late-night talk show host and its none other than funny man Harith Iskander. ‘Obviously Harith Iskander’ (OHI) is a 13-episode talk show that will air every Saturday at 9.30pm on Astro Awani (Channel 501) According to Faizal Mansor,
(Marketingmagazine.com.my) – Watch the countdown for APPIES Malaysia! APPIES Malaysia 2016 Marketing Conference open for registrations! ‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel. • 36 latest Marketing Case-Studies • 22
(Marketingmagazine.com.my) – “The shortlisted nominees are required to present their campaigns in person and this allows for interaction directly between the people who worked on the campaigns and the audience. I am looking forward to learn a thing or two from all the presenters who will be sharing the background and ideas
(Marketingmagazine.com.my) – webe (formerly Packet One Networks)Telekom Malaysia Berhad’s (TM) newly launched digital mobile service provider, has kicked off its pre-launch marketing campaign ‘850 by webe’ to engage consumers ahead of its commercial launch. Lai Shu Wei, Chief Marketing Officer, webe said the 850 by webe campaign gives users a
(Marketingmagazine.com.my) – By Malati Siniah In its bid to better improve the pitching process between agencies and advertisers the Association of Accredited Advertising Agents of Malaysia’s (4As), announced a new set of guidelines to be released in August this year. Speaking to The Star’s BizWeek, 4As chief executive officer Khairudin
(Marketingmagazine.com.my) – In its bid to reach out to Malaysian insomniacs, Dunlopillo in partnership with Geometry Global Malaysia repurposed their most detailed, technical product videos to create a series of sleep aids. The “BoredCast” series was created in response to research that showed 81% of Malaysians claiming to not get
By: Jyoti Makhija Your brand is not just a name and a logo; its personality is based on all the communication that you deliver to your target audiences, be it verbal, visual or experiential. With the ever-increasing power and influence of communities, social media, content, there is all the more
BY THE HAMMER When BFM’s Maya Tan invites you to her weekly Marketing Mojo show, best be prepared as this rapid-fire producer/presenter can reel off questions on the fly. Like a seasoned pro, her flawless narrative sometimes makes me wonder whether this lady talks in her sleep! Last Friday’s session
(Marketingmagazine.com.my) – “What time is it when it hits ‘bomb o’clock”, is one of the many poignant quotes one can be expected to take away from ‘Hoka Hey, A Good Day to Die’, a documentary produced by local production company, Monfils Pictures. The documentary premieres in June at the Biografilm
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