(Marketingmagazine.com.my) – By Malati Siniah When Mountain Dew rolled out it its ‘First to Dew It’ campaign, the brand wanted to embody the spirit of the campaign – ‘It doesn’t exist until you do it’ when launching its own marketing efforts for the brand campaign. With its main focus on encouraging
(Marketingmagazine.com.my) – By Malati Siniah Before you type out your next angry email, take some time off to watch the video below. Now, don’t you feel much better? Candace Payne infectious laughter coupled with Wookie’s growl seemed to be the recipe for her Facebook Live video’s viral success over the weekend.
(Marketingmagazine.com.my) – APPIES Malaysia, organized by MARKETING Magazine, made its first mark on Malaysian shores last Thursday & Friday (19th & 20th May), having been held in Singapore for the past seven years. A total of 10 gold, 6 silver and 2 best presenter awards were awarded to brands including IKEA,
(Marketingmagazine.com.my) – You heard from us on Day 1, now follow us on our LIVE updates for Day 2 at the APPIES. Want to get more background info on our speakers visit, our APPIES website at www.appies.com.my. Straight to the campaigns – Day 2 kicks off and we get straight
(Marketingmagazine.com.my) – Stay tuned as we bring you fresh insights from our APPIES event. For a background info on our speakers visit our APPIES website at www.appies.com.my GOOD MORNING! – What an amazing crowd we have today, the creative folks of the advertising world together in one room bright and
(Marketingmagazine.com.my) – For those of you attending tomorrow’s APPIES, get ready to be amazed by the brilliant campaigns and insightful talks by some of the biggest brands including Uniliver, Astro, AIA, L’Oreal and more. To our loyal readers, we want YOU to experience a piece of the action. MARKETING
The campaign highlights the healing power of dogs
(Marketingmagazine.com.my) – By Malati Siniah Telco provider, U Mobile in its latest Bangsa Bola campaign, connected with local football enthusiast by tapping into the power of twitter to create a platform uniting fans under one hashtag. The campaign was conceptualised as the telco brand was the sponsor of the Malaysian
(Marketingmagazine.com.my) – Spotted these ads while walking or driving along Kuala Lumpur? Curious? Well if you were a finalist at this Thursday’s APPIES conference, these ads might ring a bell. For those who are not, IKEA, OCBC and TM will be presenting their winning case studies at our ‘TED for
(Marketingmagazine.com.my)- In its latest campaign for Rexona, Mindshare launched its first LIFE+ campaign using Bio Wearables Devices and ambient motion sensors for the brand’s Electric Run held early this month at the Selangor Turf Club. Coming on board the run as its official Freshmoves Partner, Rexona’s mandate was to ensure
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