(Marketingmagazine.com.my) –Tapping into the potential of the 1,191 Indians motorsport fans who attended last year’s F1 race, Sepang International Circuit (SIC), has big plans to tap into the market including a planned office launch in India. As reported in the Times of India, SIC Chief Commercial Officer Sharmila Nadarajah said:
(Marketingmagazine.com.my) – Spikes Asia has today announced the Jury Presidents to head the 14 juries at this year’s Festival. With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry. “The Asia Pacific region has a
(Marketingmagazine.com.my) – Tiger Beer launched a new music and art platform, Tiger Jams, to better connect with its fans. The newly launched website, www.tigerjams.com, will mainly focus on providing undiscovered Asian artists a launch pad to showcase their talents onto the world stage. It also champions the collaboration between emerging
(Marketingmagazine.com.my) – Malati Siniah Today the folks in Sabah and Sarawak will be celebrating their annual rice harvest festival. Better known as Hari Gawai for the people in Sarawak and Pesta Kaamatan in Sabah, the festival is celebrated annually by the indigenous community in West Malaysia. In conjunction with the
(Marketingmagazine.com.my) – Kinetic Malaysia, a company under media specialist agency tenthavenue, has entered a partnership with Executor to form a new Out-of-Home entity in Malaysia effective from June 1, 2016. The new entity will combine the clients, staff, data and technology from both agencies and will continue to trade in
(Marketingmagazine.com.my) – Jean-Claude Decaux, founder of the world’s largest outdoor advertising firm, passed away on May27th at the age of 78. According to Forbes, he was worth USD7 billion. Jean-Claude founded his outdoor advertising firm in 1964 and only stepped down as CEO in 2000 handing over the reins to
(Marketingmagazine.com.my) – By: Malati Siniah In a cheeky social media post, king of the skies Tony Fernandes, Air Asia’s boss took a jab at the latest developments with his competitor Malaysian Airlines (MAS) Capturing a moment at his visit to the ‘Graduan’ job fair over the weekend, Tony shared his
(Marketingmagazine.com.my) – This week we shine the spotlight on the cat who not only stole the hearts of the Malaysian online users but also our APPIES judges. Winning the Gold award under the consumer services category is the campaign, ‘Kucing Happy – How a conventional bank made itself relevant in
(Marketingmagazine.com.my) – By: Joey Chee, Sizmek Regional Director, SEA In advertising, the 10 second Snapchat video is becoming the new 30 second commercial – well at least for the millennial market. The content format is fast, short and compelling. For sure, how generation Z views and interacts with content today is
(Marketingmagazine.com.my) – As extension of its global ‘Live in Levi’s’ brand campaign, Levi’s launched its local version of its ‘We are Original’ campaign featuring 21 Malaysian personalities from various fields. A blend of new faces and legendary stars, the Malaysian version of ‘We Are Original’ personalities include YouTube kings Jin
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