(Marketingmagazine.com.my) – Ahead of its awards show, Cannes Lions has invited admen around the world to place their bets on creative campaigns they predict will win. An innovative concept brought to life last year, the GuessTheLions.com website is where all admen can place their bets on the most creative campaigns
(Marketingmagazine.com.my) – Did you know: • Malaysia is among the 33 countries which had the highest road deaths at 23.8 deaths per 100,000 inhabitants in 2014. (World average of 18 to 100,000 people.) – Paris-based International Transport Forum (ITF) 2015• Malaysia ranked the third in road fatalities per billion kilometres
(Marketingmagazine.com.my) – KFC saw the opportunity in its Hot and Cheezy burger launch, to reach out to the Millennials. Knowing that Malaysian youths were fickle content consumers, KFC and its agency Ensemble Worldwide decided to tap into programmatic technology to its create brand messaging, by distributing content in a millennial-relevant
(Marketingmagazine.com.my)- By: Malati Siniah Malaysian festive ads are kind of depressing, brilliant, but boy do they bring out the waterworks. In the past years, we have seen plenty of visually appealing and pretty intense Raya festive ads. While I could highlight all of them today, we decided to go through
(Marketingmagazine.com.my) – Last month’s APPIES Malaysia has set the industry abuzz with its revolutionary awards format. Stopping by the BFM Studio for an interview with Angeline Tay, Malati Siniah, MARKETING Magazine’s, Chief Content Officer shared her top picks from the award. • Who made the cut? • What stood out
(Marketingmagazine.com.my) – Last month 36 of Malaysia’s best marketing campaigns presented their cases studies on the APPIES Malaysia stage. A total of 10 gold, 6 silver and 2 best presenter awards were given out to the deserving campaigns. What made our panel of 22 judges decide on the winners? Don’t
APPIES Malaysia 2017: Fame Starts Here 31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING! APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the
(Marketingmagazine.com.my) – By: Malati Siniah The beverage brand, F&N, has collaborated with Media Prima on the media network’s Syukur Selalu Hari Raya campaign. “Historically the F&N brand is synonymous with the Malay community especially during Hari Raya season, knowing Media Prima’s strong influence with the Malay community we saw a
(Marketingmagazine.com.my) – Jibo, the “world’s first social robot for home” will feature on the Cannes Lion festival stage during its Lions Innovation showcase. Jibo garnered widespread publicity in 2014, when it became the #1 Technology Campaign on online crowd funding site, Indiegogo, raising USD 4 million and having thousands of
(Marketingmagazine.com.my) – 2014 saw a significant drop in box office numbers, with a clear mandate of winning back their audiences trust the team at Astro set out to position their upcoming film Polis Evo as the most highly anticipated local film of all time. Their success in doing so won
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