(Marketingmagazine.com.my) – In conjunction with Ramadan and Hari Raya Aidilfitri, Pavilion KL entered into a first-time partnership with Media Prima Television Networks (MPTN). Through this partnership, all the branding of the TV network’s festive campaign ‘Syukur Selalu’ will be integrated into the retail mall’s festive decoration. The main hero of
(marketingmagazine.com.my) – As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets? We know that great, award-winning creativity can be effective, but what
(marketingmagazine.com.my) – Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around
(Marketingmagazine.com.my) – Woei Hern Chan, Executive Creative Director at ensemble IPG Mediabrands Alright, so last Friday the Appies happened. My last encounter with it was 2013 in Singapore, and it was an exhilaratingly nerve-wracking event. It’s an award show like no other. Like, seriously. You can’t hide behind your case
(Marketingmagazine.com.my) – Malati Siniah It’s not every day you see an ostrich running on the highway, which is why the video taken by BFM producer Jeff Sandhu of yesterday’s incident spread like wildfire. Brands were quick to catch on the incident addressing it on social media using the trending hashtag
(Marketingmagazine.com.my) – May was for mums and in June its dad’s turn for the royal treatment. This Sunday (19th June) we pay tribute to the man of the house, however before the celebrations begin let’s take a look at how some of the local brands executed their Father’s Day campaigns
(marketingmagazine.com.my) – According to a news report from the 4As, the creative marketplace is going through a ‘Revolution’, not Evolution. There is clear danger that unless communications agency leaders respond in a proactive and agile way, they will be left behind. To address this changing tide where the mass market
(Marketingmagazine.com.my)- DBKL is going right to the source of illegal advertisements by imposing a steeper fine to premise owners highlighted in the advertisements. Premise owners, such as shopping complexes and exhibition halls advertised in the illegal advertisement now face a possibility of suspension or termination of their business licence. In
(Marketingmagazine.com.my) – See It Be It, the Cannes Lions initiative to support and develop the industry’s underrepresentation of female creatives, has today announced the 2016 cohort. The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent, includes: Marta Fraczek,
(Marketingmagazine.com.my) – Bringing its global “You Can Be Anything” campaign to the local market Barbie had kicked off an interesting initiative to better connect with its local fans. Launching its Barbie: World of Endless Possibilities Exhibition at Sunway Pyramid held last weekend, fans saw over 200 Barbie dolls; showcasing everything
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