(Marketingmagazine.com.my) – The get ‘Get Cheras to Cheras’ tune is still stuck in many Malaysian’s heads. IKEA and its agency BBH, the creative geniuses behind the campaign, were awarded the best presenter and the gold award for this year’s APPIES Awards. After 20 years, IKEA has opened a new store
Marketingmagazine.com.my) – By: Malati Siniah While Leo Burnett was waiting in anticipation to see if their shortlisted ad for Petronas would take home Malaysia’s first and only metal at this year’s Cannes Lions, back home a storm was brewing. Allegations were made that the award-winning ad Rubber Boy done by
(Marketingmagazine.com.my) –Find out first who’s won Lions in 2016 at the Festival’s official Awards Shows, live from the Palais. Tonight’s awards include: Integrated Lions, Titanium Lions, Film Craft Lions, Film Lions, Film Young Lions Awards, Marketers Young Lions Awards, Masters of Creativity, LionHeart Award, Creative Marketer of the Year,
(Marketingmagazine.com.my) –Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate. What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We
(Marketingmagazine.com.my) – What can brands learn from the rebel heroes of the internet who are refusing to join the norm and capturing our imagination as a result? In the words of the immortal Frank Zappa, “Without deviation from the norm, progress is not possible”. And yet brands too often seek
(Marketingmagazine.com.my) – Witness this ground-breaking industry innitiative bringing together leaders of two worlds. In an unprecedented step for the industry, UN Secretary-General Ban Ki-moon will be joined on stage at noon by the CEOs of the “big six” advertising and marketing services groups: WPP, Omnicom, Publicis, IPG, Dentsu and Havas,
(Marketingmagazine.com.my) – The creators of Hollywood tales have mastered the art of storytelling. Yet is the Hollywood model in need of transformation? Disrupters like Amazon and Netflix have changed the way series and films are produced, consumed and shared, while startups like Screening Room propose to cut out the traditional
(marketingmagazine.com.my) –By: Malati Siniah In light of the recent mass shooting in Orlando, American Honda Motor Company, the North American subsidiary of Honda Motor Company, posted on a message of solidarity to the lesbian, gay, bisexual, and transgender (LGBT) community along with a snapshot of their cars representing the community’s
(Marketingmagazine.com.my) – The 63rd Cannes Lions International Festival of Creativity kicked off last Saturday (18th June) at the Palais des Festivals boasting its largest content programme ever. The awards some call the ‘Olympics of Advertising’ will run up untill the 25th of June (Sunday) and will incorporates three specialist
(Marketingmagazine.com.my) – Shane Smith (Founder & CEO of VICE) and Spike Jonze (Co-President of VICELAND & Academy Award-winning filmmaker) will discuss the importance of making content that young people care about. View the live streaming of this Lions Live Session below: For a full list of the talks and awards
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