(marketingmagazine.com.my) – AD STARS has received over 18,000 entries to this year’s awards making it the biggest advertising awards program in Asia. Of the 18,000+ entries received, over 14,200 were entered by professionals working in the advertising, design, digital and production industries. Over 3,800 entries were received from non-professionals, including
(Marketingmagazine.com.my) – By: Malati Siniah We might not have brought home any metal at this year’s Cannes Lions but Malaysia did beat out other global ads to make it the shortlist for several categories this year. Once such campaign on the shortlist was Y&R’s work for local condom manufacturer, Care
(marketingmagazine.com.my) – This week on Thank God it’s Monday or TGIM, we bring you some of the brands which didn’t fail to inspire and entertain Malaysians with their Hari Raya ads for 2016. 1. Sun Life Malaysia- #DedikasiKerjaRaya Insurance provider Sun Life Malaysia’s Raya ad carried a touch of humour
(marketingmagazine.com.my) – The winners and delegates at the inaugural APPIES Malaysia brought home more than trophies and great memories. Thanks to an innovative new awards presentation format the event’s theme of ‘Sharing Is Learning’ went beyond just a catchy tagline and was what delegates truly experienced. The awards show made
(Marketingmagazine.com.my) – By: Amira Najua Sa’abana, Demand Director, Tremor Video Let’s go back in time for a minute. Back to the days when the whole family gathered around the one television in the house at 8pm every night to catch up with the day’s news on Buletin Utama. It was
(Marketingmagazine.com.my)- Fresh from securing an advertising concession of the Light Rail Transit (LRT) new Line Extension Project from Prasarana Malaysia Berhad, Big Tree Outdoor (BTO), announced a slew of new cost effective offerings to increase their advertiser’s exposure and return on investment (ROI). Earlier today, BTO was announced as the
(Marketingmagazine.com.my) – By: Shamim Fareez, Social Analytics Lead, Lion & Lion According to Bloomberg, Snapchat now surpasses Twitter’s daily users by nearly 10 million – no small feat for a platform that is only 4 years old. Yet, despite success, Snapchat has notoriously struggled to provide sufficient data for brands
(Marketingmagazine.com.my) – Tremor Video, a software provider for video ad effectiveness, has strengthened its presence in the Asian region by setting up an office in Malaysia. The move is a follow-up from its expansion into the Asia-Pacific region last year with the acquisition of Australian-based TVN and recent expansion into
(marketingmagazine.com.my) – Indonesian based film production company Seven Sunday Films has collaborated with Toyota to produce an action-packed short film in partnership with renowned film director Hanung Bramantyo. Titled ‘Love Is A Trap’ the movie features real-life Indonesian celebrity husband and wife duo, Rio Dewanto and Atiq ah Hasiholan. The
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