(marketingmagazine.com.my) – British broadcaster Channel 4 has released and inspirational advertisement many are calling ‘the best TV commercial ever produced’. As the official broadcaster of this year’s Paralympic Games in Rio, Channel 4 released a three-minute advertisement promoting its coverage of the games. The ad opens with a man without
(marketingmagazine.com.my) – by Paul J Loosley It’s bleedin’ demised, a stiffy, it’s no-more, it’s pushing up the daisies, it’s expired and gone to meet its maker, passed on, bereft of life, it has joined the choir invisible. You see, the ‘Made in Malaysia’ (MIM) rule no-longer prevents the free-flow of foreign
(marketingmagazine.com.my) – Riding on the wave of the Korean drama series craze, INTI International University & College recently released a two-part comedic parody video series called ‘Descendants of the Sun -#Macha vs #Taeyang”. The video centres around a boy who finds himself attracted to a girl and wants to impress
(marketingmagazine.com.my) – By: Malati Siniah Following up from its successful introduction of four Bahasa e-magazines within the group, The New Straits Times Press (Malaysia) Berhad (NSTP) has launched its first English e-magazine, L.E.T, targeted at Malaysia’s urban socialites. L.E.T which stands for Lifestyle, Entertainment & Travel, will feature notable personalities,
(marketingmagazine.com.my) – Wrigley’s Skittles has launched a campaign exclusively on social media showing the many fun ways its consumers can eat their Skittles through dance videos. The ‘you are how you eat’ campaign brings out the fun factor of Skittles. From sorting colours, gulping a handful or enjoying them one
(marketingmagazine.com.my) –By: Malati Siniah Yuna first sang melodiously for us to ‘turn right’ in her promotional video for ‘Obviously Harith Iskandar’, while many thought it was a joke, getting Yuna to sing your navigation to your next destination is now possible thanks to Calpis. Calpis together with Waze has launched
(marketingmagazine.com.my) – PDRM has recently come into the spotlight for a Hari Raya ad its taskforce produced in Perak. The Festive ad titled ‘Nak Raya, Kami Jaga’ starts off with a scene typical in many festive ads with a policeman receiving a call from his child calling to ask why
(marketingmagazine.com.my) –By: Rodd Chant It’s been a rough week or two for Grey Singapore with all that has transpired over their dubious and non-working app that claimed to save the lives of refugees, only to be uncovered as a non-functioning prototype. But no matter how hard it must have been
(marketingmagazine.com.my) – The Out- of-Home (OOH) industry is one that is constantly being reinvented and playing a key role in its reinvention in Malaysia is Big Tree Outdoor (BTO). At the heart of BTO’s campaigns and product innovations is a tireless emphasis on research and development (R&D). To BTO’s Chief
(marketingmagazine.com.my) – Hari Raya Ads in Malaysia may be visually brilliant but at times can get quite depressing. Stopping by the BFM studio last Friday, Malati Siniah, MARKETING’s Chief Content Officer, went back in time to discuss some of the humorous festive ads which she could not forget. She
Follow Us
