(marketingmagazine.com.my) – The consolidation of Permanis and Etika had been successfully completed and the group announced they will now be rebranded as the Etika Group of Companies (Etika). The announcement comes on the back of the acquisition of Etika International Holdings, in 2014 and Permanis Sandilands Sdn Bhd, in 2011
(marketingmagazine.com.my) –By: Rodd Chant This past week, Kevin Roberts, Chairman at Saatchi & Saatchi and Head Coach at Public Groupe, gave an interview in which he made what can best be described as incredibly misinformed comments about gender diversity in advertising agencies and the ambitions, or lack thereof in his
(Marketingmagazine.com.my) – By: Malati Siniah Yesterday MARKETING reported on Firefly’s latest promotional ad which sparked negative social chatter online. The ad which ran on Firefly’s social media platforms and website featured a man in a suit going on holiday with the bold copy “Hey B*#%h. I’m Here!”. Responding to MARKETING’s
Too sexy? (Picture from The Star) (marketingmagazine.com.my) – A watch retailer based in Kelantan has been fined by the Kota Baru Municipal Council (MPKB) over two global watch ads deemed too “sexy”, according to today’s news report by The Star. It was reported that Lee Kum Chuan owner of Swee
(Marketingmagazine.com.my) – Well B*#%h = Beach according to Firefly’s latest promotional ad. The advertisement which ran on Firefly’s social media platforms and website yesterday has drawn negative social chatter online with some calling it at ‘a cheap, brazen and low brow stunt.’ The ad which promoted Firefly’s latest discounts on
(Marketingmagazine.com.my) – By Malati Siniah Is having your pizza delivery flying into your household a new reality? Retail store 7-Eleven made history when it made the first commercial delivery to a private residence in the United States last week. Partnering with drone delivery start up Flirtey, the company completed
(marketingmagazine.com.my) – By: Meredith Wallace Snapchat now has more daily users than Twitter, with more than 150 million people using the platform daily. Discover Snapchat’s service for publishers are reportedly capturing between 200,000 and 3 million views daily. Snapchat user ‘Stories’ are garnering more than 10 billion daily video views,
(marketingmagazine.com.my) – By: Malati Siniah Local beauty product distributor Dian Pixy drew the ire of locals when they released their latest out-of-home advertisement on major highways. Their ad which carried a tongue-in-cheek copy, ‘Hisap-Hisap Terus Cantik’ ran across 47 billboards on the PLUS highway. The ad had been getting plenty
(marketingmagazine.com.my) – By: Malati Siniah Typically known as a ‘traditional’ medium, Out- of-Home (OOH) players have to work twice as hard to capture the attention of digitally savvy consumers of today. In the past few years, Big Tree Outdoor (BTO) has not only been innovating its offering to clients but
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