Astro marketing team bagged the Putra Malaysian Marketer of the Year 2016 (marketingmagazine.com.my) – Last Friday, top industry players gathered at The Majestic Kuala Lumpur decked in their finest to see if they would carry home a trophy for their brand at the Putra Brand Awards. Spanning across 24 categories,
(marketingmagazine.com.my) –Native advertising is a popular term used in the content marketing world. Despite is appeal many marketers are still confused on how to approach this new wave of marketing. • What is the difference between an advertorial and native advertising?• What are the stumbling blocks with this form of
(marketingmagazine.com.my) – This year’s Cannes Lions might be over but let’s break down what made these campaigns so successful. This week we shine the spotlight on Grand Prix winner in the Media and Print and Publishing categories. McWhopper by Burger King and Y&R New Zealand. SYNOPSIS In the fiercely competitive
(marketingmagazine.com.my) –National Geographic Channel (Nat Geo) has launched a new campaign to create awareness for “A Peranakan Heritage”, a series of locally-produced and curated documentaries about the beautiful and fascinating lives of the Peranakans in the Southeast Asia region. The documentaries which began airing on July 27, aims to showcase
The tolls heading towards Federal highway (marketingmagazine.com.my) – Commemorating its 125th anniversary in Malaysia, Shell unveiled two giant roof advertisements (“roofvertisements”), celebrating the people who have helped it become one of the country’s leading fuel retailers – its customers. Roofvertisements are a unique form of advertising which relies on images
Film done by BBDO and Dan Khoo Productions to promote the grand prize (marketingmagazine.com.my) – By: Malati Siniah Guardian Malaysia went big for its 49th anniversary and National Day campaign by giving away a dream home worth RM498,000, 16,666 Air Asia Big Points, Kuvings Slow Juicers, and various other
(marketingmagazine.com.my) – The 5th Malaysian CMO Conference features 14 speakers and panelists who will talk about the new realities in Malaysia’s marketing game… From Telcos and Banks to StartUps, FMCGs and Big Data, September 6 is the date you want to mark in your calendar. Raja Teh Maimunah Raja Abdul
(marketingmagazine.com.my) – By: Malati Siniah Last Saturday Pokemon Go fans in Malaysia, Singapore and 15 other countries in Asia woke up to a pleasant surprise. The game which got more downloads than Tinder and more users than Twitter was made available in the local market. While last week we reported
Jeremy (second from the right) and the team behind TM’s latest innovation at the launch (marketingmagazine.com.my) – By: Malati Siniah Telekom Malaysia Berhad’s (TM) IPTV service, HyppTV, broadcasted the Rio 2016 Olympic Games in 4K quality for the first time in Malaysia, at a special event in Sunway Pyramid yesterday.
Superstar Will Smith at Cannes Lions this year spoke about The Pursuit Of Impact MARKETING magazine, as the Malaysia country rep for the Lions Festivals, will be screening the world’s best campaigns from this year’s Cannes Lions Festival at the coming Malaysian CMO Conference on September 6 at the Sime
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