(marketingmagazine.com.my) – By Malati Siniah Casey Collyar was one of the many McDonald’s customers who complained about its latest Happy Meal toy. The company’s latest kid-friendly fitness tracker ‘Step-It’, is a simple colourful wristband that not only tracks the number of steps by the user but also indicates through a
(marketingmagazine.com.my) – The Interactive Advertising Bureau of Singapore (IAB SG)’s Measurement & Standards (M&S) Committee recently released a series of white papers to guid digital marketers on how to buy and assess the performance of their digital advertising campaigns. The newly created framework provides a guidance in measuring the performance
(marketingmagazine.com.my) – The countdown to Spikes Asia has officially begun and the full speaker programme has now been announced for the Festival, which runs from the 21-23 September 2016. Creativity in all its forms will fill the Inspiration Stage and more global and regional industry legends will share insights than
(marketingmagazine.com.my) – By: Malati Siniah “Go Big or Go Home” Is how Santharuban T. Sundaram or better known as Ruban, approaches marketing. His impact driven marketing strategies have worked time and time again winning various accolades including a Gold and Silver award at this year’s APPIES Malaysia, a Gold Effie
From the left Muhammad Abdullah (ABS), Digital Director, SEA EBIQUITY, Niall Hogan, Managing Director, SEA INTEGRAL AD SCIENCE, Taj Morshed, Director, SEA TUBEMOGUL, Ranji David, Marketing Director, ASIA WFA, Leela Nair, Managing Director, SEA EBIQUITY, Chan May Ling, Organising Chairperson & Head of Marketing Services, Digi Telecommunicationn, Margaret Au Yong,
(marketingmagazine.com.my) – Suzuki Motor has shut down its motorcycling assembly plant in Penang because of weak demand. The motorcycles will be exported from Japan from now on, Nikkei Asian Review reported. It also reported the plant had its annual output halved to around 8,000 units in 2015, compared to 2013.
The Science of LifeWear brand film launched today in Japanese (marketingmagazine.com.my) –UNIQLO launched a new creative brand campaign to be introduced worldwide, a first for the company. The Science of LifeWear campaign highlights the company’s relentless commitment to quality, functionality and style through LifeWear – innovative high-quality clothing that is
(marketingmagazine.com.my) – Penang State Tourism collaborated with a UK-based tour operator Premier Holidays to launch a new marketing campaign to attract more tourists from the region to visit Penang. Part of the Penang Global Tourism initiative the marketing campaign features a selection of customised travel offers to the city, throwing
(marketingmagazine.com.my) – By: Malati Siniah Last Thursday night Tune Talk posted CCTV footage on its Facebook page highlighting some paranormal activities at their office. A Tune Talk staff member in the video saw papers flying and office chairs moving, an eerie occurrence as he was the only one in
(marketingmagazine.com.my) – By: Malati Siniah International Trade and Industry Minister II Datuk Seri Ong Ka Chuan and Group Executive Chairman of Media Chinese International Ltd, Tan Sri Datuk Sir Tiong Hiew King officiated the launch of Power Up Pocketimes with invited guest. Media Chinese International Limited Group (MCIL Multimedia) has
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