The MSA Awards 2023 has witnessed over 300 entries, as all the top media agencies of Malaysia compete in the most prestigious media industry awards. With a combined media buying clout of over RM 4 billion, the members of the Media Specialist Association competed fiercely today, as 128 shortlisted entries
When you think of campaigns for retirement schemes, chances are, the first images that come to mind are those of an elderly couple strolling on a sandy beach, smiles and sun on their faces as they look towards the horizon with hope glinting in their eyes while the copy assures
Opportunities for agencies to have their work evaluated by an expert community that’s nonetheless objective and independent are rare indeed. As the only global creative competition judged by journalists who write about the industry, the Epica Awards offers that chance. This crucial difference is highlighted by NEW! Creative Agency, Lithuania,
Dogs across the country grabbed a bite this International Dog Day with KFC Thailand’s remarkable bid on doggie wellbeing. On a mission to reduce the doggie danger of feeding chicken bones to their pups, the Colonel asked dog owners to think twice, and grab a woofing-good BONE TIE instead. Since
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has confirmed its return to a physical event in Singapore for 2024. Returning in-person for its 37th edition, the event will include two days of content and networking, on 13-14 March 2024, at the Conrad Centennial, Singapore.
BY THE HAMMER As Malaysia celebrates its cherished 66th Merdeka, Yeo’s has embarked on an exciting new journey with a renewed focus and campaign, “Refresh What Matters”, which kicked started with A New Look for their Asian Drinks. Just as Malaysia continually evolves and flourishes, so does Yeo’s. The fresh
Dettol, the world’s most trusted germ protection brand, together with its creative agency, Kingdom Digital recently launched its latest campaign in celebration of Malaysia’s National Day. The film was produced by Imagineers Film. The National Day short film features TPgB Syed Shahril Anuar, the station chief of the Subang Jaya
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled Rai, meaning to celebrate, the film honours the many significant things that have progressed Malaysia since independence. Set with the 70s/80s
As the excitement brewed amongst Coca-Cola fans and Win Metawin admirers, the long-awaited day finally landed. Coca-Cola and its ASEAN Brand Ambassador – the enigmatic Win Metawin, finally unveil the heartening online film as a part of their ‘Recipe for Magic’ collaboration. Released today, the film is available for viewers
SOLARBOX, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch their TV campaign, “Put the Sun to work”. The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is
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