(marketingmagazine.com.my) – By: Malati Siniah In a not so jolly move earlier this week, U Mobile released a series of Christmas jingles dedicated to its three competitors Digi, Celcom and Maxis. The videos showed a group of singers dressed in orange adapting popular Christmas jingles into personalised messages to
(marketingmagazine.com.my) – By: Malati Siniah Screenshot of the video that has since been taken down It’s been a while since we have seen a local brand make a bold move in calling out its competitors. In one of the first
(marketingmagazine.com.my) – By: Malati Siniah No stranger to quirky and innovative ads (remember Bookbook?) IKEA has once again pushed the boundaries between online and offline with its latest ‘Retail Therapy’ campaign. In a campaign done by the retail brand’s Swedish agency Åkestam Holst, IKEA renamed several of its products to
(marketingmagazine.com.my) – By: Malati SiniahIt can turn the best of friends into enemies, shake up a country and even reduce a person into tears. Those who have overlooked the power and influence a sporting event wields don’t know the golden opportunity they are missing out on. Engaged, passionate, social
(marketingmagazine.com.my) – By: Malati SiniahThis week in Off the Shelf we look at an innovative new product developed not only to deliver the right solution for consumers but to also help them save money. We spoke to Venkat Jangam, Marketing Manager, Wipro-Unza to find out how they developed and promoted
(marketingmagazine.com.my) – dimsum, the latest subscription based video-on-demand (VOD) service by the Star Media Group recently announced a partnership with Digi and U Mobile to provide dimsum subscribers with free data to watch their favourite movies. Through the offer, available to all Digi and U Mobile customers on qualifying
(marketingmagazine.com.my) – Samsung, in collaboration with Media Prima Television Networks, has come on board as the Official Sponsor for the highly anticipated Korean idol fan meet in town. The campaign promoting the ‘2016-2017 Park Bo Gum Asia Tour in Kuala Lumpur’, aims to further promote its latest Galaxy J7
(marketingmagazine.com.my) – By: Malati Siniah In a blink of an eye we are down to the last 24 days before we say goodbye to 2016 and hello to a brand new year. There has been plenty of exciting changes, heated debates and innovative new campaigns we covered both online and
(marketingmagazine.com.my) – By: Malati Siniah It was reported in several global news outlets yesterday that General Mills is going into the New Year with a massive restructure for its global operations. The company, which carries several popular brands including Yoplait and Häagen-Dazs announced a new global structure which would
(marketingmagazine.com.my) –Ted Royer is no stranger to the industry, topping the ranking by Business Insider as the most creative person in advertising for 2016, Ted has won more than 100 major awards in a career spanning 20-years. In March next year, Droga5’s Chief Creative Officer is heading back to
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