MEASAT Global Berhad has appointed FCB SHOUT as its creative agency of record for their first consumer brand, CONNECTme, following a competitive pitch process. The pitch required independent agencies to develop a comprehensive content strategy, craft a sustainable narrative and amplify brand relevance, all aimed at elevating the versatility of
The 23rd Dragons of Asia Marketing Communications Recognition Programme is in its final stages. The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Bronze, Silver, Gold, Blue or Red, Dragons of Asia Trophies. AKQA Shanghai China amc Asia Singapore Ampersand Advisory Malaysia Astro Malaysia
The 12th Dragons of Malaysia Marketing Communications Recognition Programme is in its final stages. The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Gold, Silver or Bronze Dragons of Malaysia Trophies. Amadeus Malaysia Ampersand Advisory Malaysia Astro Malaysia Atlas Vending Malaysia Ayam Brand Malaysia
The popularity and success of our coverage of the Best Merdeka TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000. Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics other
Malaysia’s favourite do-it-yourself store MR D.I.Y. had KL-ites in a frenzy today, when it unveiled a giant inflatable iron over the city skyline. The launch of the inflatable iron marked the kick off of the retailer’s newest initiative, dubbed “Big & Small, MR D.I.Y Has It All” / “Kecil &
Following the huge success of their “Buatan Malaysia” campaign, ZUS Coffee & Fishermen Integrated keep up their momentum by bringing joy and a sense of appreciation to their fellow Malaysian made brands. Equipped with one the best Malaysian brew in tow, the team headed out to the offices of their
Leading Asian streaming platform iQIYI partners with Grab Malaysia to bring audiences a new Malaysian-themed mini-series, #CedokLife, set to premiere exclusively on iQIYI beginning 16 September 2023, in conjunction with the Malaysia Day celebrations. #CedokLife offers viewers an inside look into everyday Malaysian encounters through the lens of Grab driver-
Today Coca-Cola launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola Creations. Coca-Cola Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola, celebrating an optimistic future through the connections we make. The drop also includes an incredible new
The International Advertising Association head of business strategy and operations brings experience and objectivity to the awards. The Epica Awards are delighted to announce that Dagmara Szulce, Global Executive Director of the IAA, will preside over the jury this year. Dagmara has been in her current role since 2017, following
Initiative Studios, the media-fuelled creative content practice within the IPG Mediabrands network, has partnered with Zurich Malaysia for the launch of their new ‘Care For What Matters’ brand campaign. ‘Care For What Matters’ was launched at Zurich Malaysia’s media event on 30 August, where the brand film The Future That Matters was unveiled.
Follow Us
