Advertising

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a campaign in partnership with the Women’s Aid Organisation in Malaysia, in conjunction with Domestic Violence Awareness month, recognised in the month of October. The ‘Love Bombing’ campaign aims to raise awareness of domestic violence and abuse,

Inspired by the Halloween spirit for October’s theme of terror and fright, it’s unsettling to think that not knowing how to care for one’s breast health can be equally frightening. As part of Naga DDB Tribal’s She Speaks Power initiative, the agency teamed up with one of its clients, Pantai

In a bold move, 100PLUS, the beloved drink we know of today, is set to redefine itself as a lifestyle brand. No longer just reserved for sports or Chinese New Year celebrations, 100PLUS aims to become essential to our daily lives. Leong Wai Yin, F&N’s Marketing Director, shared, “Our goal

Central de Outdoor, Brazil’s outdoor media association, has partnered with Adsmovil OOH to launch ECOSS OOH, an new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space. The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of

Fishermen Integrated, the trailblazing advertising agency that recently secured the coveted “Agency of the Year” title at the Effie Malaysia 2023 Awards, is embarking on a mission that’s nothing short of extraordinary. In collaboration with Time Internet, they’ve unveiled the daring “Gig Speed Home” campaign, set to revolutionize how Malaysians

Taylor’s has recently announced the release of its much-awaited Deepavali festive film. Titled ‘Not For Rent’, the cinematic piece explores the real-life experiences of the Malaysian Indian community and carries a profound message about fostering understanding and respect, all in the spirit of Deepavali – a time to celebrate unity,

With the rise of AI, the question being asked frequently of whether machines will replace humans is inescapable. However, innate human qualities of imagination, curiosity, and creativity cannot be replaced or replicated. The human wisdom promises endless potential and possibilities and AI will become an indispensable tool for Human Intelligence.

The first Copywriting programme handled by me was in 1994 for industry training arm IACT. Here’s a rare caricature of that class by wordsmith student Simon Fong who is Creative Director of BBDO Worldwide in Shanghai now. A recent gathering of the Class of ’94, can anyone spot Copywriting luminary

Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brand, offering the smooth taste like freshly brewed coffee in a can, relaunched its Wonda Extra Shot range, a co-creation with Football Association of Malaysia (FAM) to empower the football fans and our national football team, Harimau Malaya. The co-creation of

BY THE HAMMER September 20 was a long day for me. After managing a creative workshop by Sonal Dabral at the Eastin Hotel, I was off to the Astro Universe 2024 Upfront event, nestled within the opulent confines of the One World Hotel. Amidst this star-studded soirée, the ever charming