In a world that is incessantly tense, Sprite Malaysia’s “Stay Cool Je” exclusive social campaign creatively turned heated moments into that of laughter, creating ripples amongst Gen Zs and the local gaming community. Sprite Malaysia’s campaign idea was built with a common insight that we are constantly on edge, even
Thailand went amok this October when KFC celebrated ‘KFC celebrated Colonel’s 9.9 Birthday’ with a first-of-its-kind ‘Billion Heirs’ inheritance giveaway. With a finger lickin’ good shout-out for the next Heir to Colonel Sanders’ 2,400,000,000 Baht inheritance, Thais everywhere flocked to KFC to claim their piece of Colonel’s flavor-packed legacy. With
Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor advertising on the public bus fleet and related facilities for five years. Sky Blue Media will cater to the planning, design, operation, and marketing of advertising spaces across
Samsonite invites Malaysians to experience their Minter collection in 3D, situated at Pavilion Elite and CuBig KLCC Junction from 1st to 30th November 2023, in an immersive experience that whisks you away into a world of adventures awaiting anyone looking to add a touch of luxury and sophistication to their
Visual Retale, in partnership with Malaysia’s top media owners, recently launched ‘Own the streets’, a campaign encouraging ad agencies and marketers to advertise on outdoor media. The campaign, which started on 20th of October 2023, is currently running across 68 DOOH screens and 50 LED buntings. “Own the streets is
Picture (left to right): WOO President Tom Goddard, I DEWA GEDE MAHENDRA PUTRA Assistant to the Government and Welfare of the Provincial Secretary of Bali, Agung PrihambodoMarketing Director / AMG (Alternative Media Group) Asia Pacific has the world’s largest young population, a bigger GDP than either the US or Europe
There was a lot of debate in 2022 about how to make effective ESG (Environment, Social, Governance) advertising. Brands were looking to find the right balance between delivering a great creative experience to the audience, having a differentiated ESG angle, and connecting their brand in a way that delivered business
By M. Krishnamoorthy – A media coach, associate professor and an author “I may wear many hats, but only one turban!” Stating this, Professor Harmandar Singh laughs as he starts his Masterclass for writers. Ham, was a junior copywriter-cum-errand boy when he hammered a headline in just over 20 seconds
The 23rd Dragons of Asia and the 11th Dragons of Malaysia are wrapped and we can announce this year’s Winners in the most closely scored Programmes. Both Programmes attracted the largest number of entries this year, buoyed by participation by the Pakistani Marketing Industry’s in the successful inaugural Dragons of
impact.com, the leading influencer and affiliate partnership management platform, has collaborated with Cube Asia, an e-commerce market intelligence company for Southeast Asia. Together, they have unveiled an in-depth research report in the region including the Malaysian market titled ‘The Power of Influence – E-commerce Influencer Marketing in Southeast Asia,’. The
Follow Us
