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WONDA COFFEE BIDS FOR THE GLOBAL STAGE BY SETTING YET ANOTHER GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!

Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands breaks another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Marketing Magazine Malaysia, a special edition September issue magazine was produced in an accordion style and when fully opened, cover to

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Kancil Creative Festival returns, celebrating home-grown creative talents.

The Kancil Creative Festival Conference 2023 is returning as one day symposium-style event with the theme “Make It For Malaysia”. Organized by The Association of Accredited Advertising Agents of Malaysia (4As), the event is comprised of 15 separate sessions including talks by local and international creatives, hands-on workshops, panels discussing

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foodpanda Malaysia launches first-of-its-kind Smart Rider Bags for a game-changing programmatic digital out-of-home advertising solution

foodpanda Malaysia is proud to introduce the cutting-edge Smart Rider Bags solution, a transient Digital Out of Home (DOOH) advertising technology platform. The first of its kind in Malaysia, this revolutionary approach transcends the limitations of traditional billboards, redefining how advertisers engage with their audiences. The launch of Smart Rider

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When creativity meets e-commerce

By Mark Tungate  When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and fragile entity. Perhaps an online shopping experience should include a dose of creativity to reinforce its image and

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