By Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder Engagement of West Coast Expressway and Reputation & Crisis Preparedness Advocate. Fashion giant Zara has found itself in a PR nightmare after a recent ad campaign sparked outrage for its insensitive portrayal of war-torn Gaza. The ad, featuring model Kristen
Kuala Lumpur is renowned for its shopping malls. However, The Exchange TRX is no ordinary retail destination. It’s destined to become the beating heart of the city’s social, economic, cultural, and financial landscape, paving the way for world-firsts and new-to-market brands. With so many retail destinations promising various offerings, what
We often end the year in a flurry of gatherings and reunions. It’s why Nando’s Malaysia has launched a new limited-time menu item, dubbed the All-in Party Platter, that features a hearty, festive offering with a whole chicken, 4 bottomless drinks, and a whopping 6 sides (with 13 options to
Mediabrands Content Studio, the media-fuelled creative content practice within the IPG Mediabrands network has collaborated with TNB, hockey fan site TNB Hokita and rap artist B-Heart to produce a music video in support of the Malaysian junior hockey team. ‘Tenaga Untuk Malaysia (V-UP)’, which stands for ‘Energy for Malaysia, Victory-Up’,
Zurich Malaysia is thrilled to announce a pioneering collaboration with Oyen, Malaysia’s leading pet insurance platform, to introduce Asia‘s first-ever cat takaful product called ‘Oyen Takaful Kucing’. This innovative offering addresses the increasing demand for takaful petcoverage, setting new standards for pet owners across Malaysia. The Oyen Takaful Kucing offers comprehensive
Circa 1980s… We were all bad people. The Chairman of the agency was a well-heeled big shot. And he called the shots. But one day the expat creative director of his agency “crossed the line”. The creative director was caught sleeping with the Chairman’s mistress and despite being warned, continued
Festive Advertising* is a big deal in Malaysia. With almost a quarter of a billion Ringgit recorded adex every year, festive advertising is a barometer of consumption trends and retail spend. Some call it the shopping season and there’s much truth in that. It is also a time when a
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lasting The day after Hamas’ attack on Israel, the US clothing company American Eagle updated its flagship billboard in New York’s Times Square. Replacing its usual advertising
Last year, New Zealand introduced a steadily rising smoking age to stop those aged 14 and under from ever being able to legally buy cigarettes in the world-first legislation to outlaw smoking for the next generation. New Zealand’s acclaimed laws aimed at achieving a smoke-free nation will be revoked by
Created by the climate collective Glimpse alongside satirist and musician Oli Frost and the climate communications lab, Utopia Bureau, Atmospheric announced itself with a billboard ad in central London that states: “The climate is changing. Business shouldn’t have to.” Atmospheric boasts its own website, LinkedIn page and a CEO named Jamie
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