From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to the next
In a topical initiative, The Epica Awards – known for over 30 years as the creative prize judged by journalists – created “AIJE”, its Artificial Intelligence Jury Experiment. The project aimed to explore the potential of AI in assessing and understanding creative ideas. The results are available here: https://aije.epica-awards.com/ Methodology
MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Dragon on its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event. Over the years we have found that
The Radio Audience Measurement survey conducted by GfK in the second half of 2023, in partnership with Commercial Radio Malaysia (CRM), revealed that there are 21,196,000 radio listeners every week. The latest wave conducted over six weeks from September 10 to October 21 polled 6,000 unique individuals aged 10 years
Cadbury 5 Star, India’s beloved chocolate brand, and Ogilvy India have come together to launch yet another quirky “Do Nothing” campaign, elevating the brand proposition with a funnier take on keeping things light. Over the years, the chocolate brand in partnership with Ogilvy, has built on this proposition through many
Just recently, a Malaysian wife (now former) sent a message to his husband via a billboard in TTDI, KL, informing him that she was aware of his affair which she witnessed at a co-working space. Stunt or no stunt, the husband has since responded to his partner, who is apparently
Appreciating our country’s cultural diversity, CelcomDigi sets its inaugural year-end film within the backdrop of Sabah. Introducing “The Unexpected Gift”, a film collaboration between CelcomDigi’s agencies M&C Saatchi and Naga DDB Tribal with Wayang Works. It tells an endearing tale of how a child’s love delivered the greatest gift of
Penang, Malaysia is set to host the upcoming 45th International Advertising Association (IAA) World Congress 2024, marking a historic milestone as the first time this prestigious event will be held in Southeast Asia. The event is scheduled to unfold in the vibrant city of Penang from March 6 to 8,
Mountain Dew Malaysia marked the culmination of an exhilarating two-month journey with the grand finale of the Dew Challenge, organised by Geek Events, held at Sentul Depot, Kuala Lumpur, on December 16th. This innovative event seamlessly blended the realms of virtual and reality, bringing together over a thousand gaming enthusiasts
Nando’s Malaysia welcomed the launch of its newest store with a whole lot of business talk. Although it’s quite plain to see, they don’t use it very much. With the outlet located at the new business hub of the city, The Exchange TRX, one understands why they would try. The
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