Titled ‘Acceptance’, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB SHOUT, is a dramatic retelling of the life story of Beatrice Leong, an autistic rights activist and filmmaker who only found out she is autistic when she was in her 30s. In the first
From the booming drumbeats of the lion dance to exploding fire crackers to exuberant chatter with family and friends, this chaotic myriad of noises somehow remindsus of the warmth and liveliness of a home during Chinese New Year. But, have we wondered how is it like for the ones who
(Top Left to Right: Chinese New Year, Hari Raya, Bottom Left to Right: Merdeka, Deepavali) From the vibrant celebration of Chinese New Year to the festive cheer of Christmas, and from the captivating tale of a ‘Rude Girl’ to the unfolding revolution of ‘Wo AI Ni’, MR DIY consistently stands
Just as premium dog food brand Le Gourmet promises to give only the best for man’s best friend, creative agency promises to their best to clients. Following the award-winning ProDiet “Raja Kucing” animated film at the Kancils 2023, Muma has produced a second heart-warming video for Pet World Nutritions which
ByteDance CEO Liang Rubo warned employees at a company-wide meeting on Tuesday that the TikTok owner risks becoming complacent and slipping into mediocrity as it faces challenges from newer startups. At a meeting in Singapore watched by ByteDance employees worldwide, Liang said the company’s rapid expansion in recent years had
The Malaysian Anti-Corruption Commission (MACC) has arrested a director of an advertising agency on suspicion of soliciting and accepting a bribe of RM92,500, allegedly in return for appointing a sub-contractor for the installation and maintenance of billboards around Paka, near here. According to a source, the 60-year-old suspect received a
Kuala Lumpur played host to the launch event of the 45th IAA World Congress 2024 (IAAWC2024) on January 23, 2024. The event, strategically held in Malaysia’s capital, had a singular objective — to kindle awareness and anticipation for the upcoming congress scheduled for March. Guests from diverse sectors gathered at
In November 2023, supermarket Gourmet Market launched a campaign in Thailand to help people use the food in their fridges before it goes bad. The premium supermarket chain collaborated with Dentsu Creative Thailand, Bangkok, on an in-app tool that tracks the expiration dates of food bought in Gourmet Market branches. When placing an
Mastercard has appointed Dheeraj Raina as Vice President and Head of Integrated Marketing and Communications (IMC) for Southeast Asia. Based in Kuala Lumpur, Malaysia, Dheeraj will bring his deep marketing experience and expertise to facilitate strategic marketing, partnerships and activations in the region, which comprises 10 markets. He will lead
Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women embrace their beauty with confidence and the media-fuelled creative content practice within the IPG Mediabrands network, are challenging stereotypes and championing female empowerment in its latest campaign. The ‘Sembur (spray), Play, Slay!’ campaign, anchored
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