Education is the key to empowering women to transform their life stories. As a brand that prioritizes women’s empowerment, SAFI – Malaysia’s No. 1 Halal brand – supports Malaysian women in shaping their future through the Biasiswa Siswi SAFI Scholarship Program. The inaugural edition of this program has awarded scholarships
By The Malketeer Breaking the Athlete Endorsement Mold Adidas has taken a refreshingly intimate approach to brand storytelling with its latest Essentials collection campaign, featuring football icon Lionel Messi and his wife Antonela Roccuzzo. This isn’t just another sports marketing pitch—it’s a nuanced exploration of personal style, family, and comfort that
Guardian, Malaysia’s household name in health, beauty and personal care, has launched an ambitious new brand campaign with its newly appointed creative agency, FCB SHOUT of the Malaysian owned and operated advertising holding company: The Shout Group. The campaign reveals a new tagline for the brand: Own Your Beautiful, which
With the launch of the Astro Originals series Project; Exit, Talon Creative has collaborated with Astro to create an A.I.-powered initiative that aims to empower and provide support for those in need via positive social media engagement. Bringing together the power of generative A.I., the stars of Project; Exit and
Tottenham Hotspur F.C., the Premier League football club, has announced a two-year partnership with Dashing, Malaysia’s leading male perfume and deodorant brand for over 25 years. The Club will be collaborating with Dashing to drive brand awareness in Malaysia through consumer campaigns and live match watchalong’s around the Club’s fixtures.
In honor of Breast Cancer Awareness Month, She Speaks Power, a Naga DDB Tribal initiative, held a 5K Pink Run, bringing together Naga DDB Tribal staff, friends, and family to raise awareness and support for breast cancer. With each kilometer completed, participants contributed donations toward the National Cancer Society of
In many rural communities, progress is a journey shaped by collective effort, with each member having an important role to play. This holds true in Sabah, where HEINEKEN Malaysia has developed long-term partnerships with a local radio station and non-governmental organisations (NGOs) to uplift communities and create a lasting impact
By The Malketeer A Game-Changing Partnership to Inspire Global Travellers Trip.com, a global travel giant, is soaring to new heights in Southeast Asia with a landmark partnership with Meru Utama Sdn Bhd (VGI Airports) for an extensive brand campaign at the Kuala Lumpur International Airport (KLIA). This collaboration positions Trip.com as
Shell and GrowthOps Asia continue the quest for more adventure with Malaysian icon Remy Ishak, inviting Malaysians to discover the power of multiplying rewards with the Shell App. In a new loyalty campaign that builds on the success of the Quest For More, Shell and GrowthOps Asia introduce the much-loved
By The Malketeer “This is Gross. It Literally Sucks All the Christmas Joy from the Ad. It’s Cold, Robotic, Lacking Humanity, Or A Soul.” Coca-Cola, a brand synonymous with magical Christmas moments, has committed what fans are calling an “unforgivable” marketing sin. The company’s iconic holiday truck advertisement – a 29-year
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