Advertising

Kasut U, the largest shoe retail chain on the East Coast of Malaysia, proudly introduces its inspiring Raya 2024 campaign, “Selesa Setiap Saat Semasa Beraya”. At the heart of this campaign is the heartfelt video, “Kemaafan Membawa Keselesaan,” which beautifully conveys the power of forgiveness to heal and bring comfort,

He is one of the leading lights in AI in the global marketing space. Lucio (pronounced luchio) is a marketing and strategic business consultant, lecturer in Artificial Intelligence and Digital Marketing at RMIT and Deakin University, public speaker and former founder and MD of digital agency theonlinecircle.com. He is also an

This Ramadan, TROPICANA Twister introduces its “Íbu Penyempurna Sahurku” campaign, shining a spotlight on the tireless efforts of mothers during the early mornings of Sahur. These maternal unsung heroes rise before the sun, ensuring their families start the day right. Amidst the hustle and bustle, their dedication often goes unnoticed,

In an unprecedented leap forward in snack cultivation technology, world-beloved snack brand Pocky announced today that it is working on Pocky Seed – a groundbreaking innovation set to redefine how we think about snack production. This revolutionary seed will allow everyone to grow their own snacks, promising an endless supply

BY THE HAMMER Last month, my COO Vishnu and I sat down to curate an event never done before in our industry. We asked ourselves why this Conference & Festival format had not been done at a scale we had in our minds. The answer was quite simple: if it

This April Fool’s Day, Durex Singapore presents Come Run, an adults-only night run set to take place on 6 September 2024 (69). Described by Durex as being the most satisfying run of the year, Come Run invites couples to come together and finish together. Runners can choose between two runs,

GXBank, Malaysia’s first digital bank, is partnering with contemporary creative and media agency VaynerMedia for a new heartwarming campaign. Their mission? To inspire Malaysians not to sit on their dreams and enable them to make them a reality. “Many Malaysians remain underserved by traditional banking, limiting opportunities to pursue their

Dettol, in collaboration with Havas Malaysia, has launched a heartfelt campaign, “Selangkah Lebih, Selangkah Kasih” (An extra step, an expression of love), to embody the spirit of Ramadan, wherein acts of kindness and compassion intersect with the pursuit of spiritual purity. By promoting good hygiene practices, Dettol endeavors to facilitate

Brand Mania meets Movie Mania “Geng Kubur”, a coming-of-age horror movie that centres around the exploits of 4 teenagers, is set for nationwide release this 25th April, 2024. Imagine this, in the heart of Malaysia’s lush landscape lies a forest shrouded in mystery and tragedy. For Firhan, a young teenager

The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie FastTrack 2024” to help agencies shape and sharpen their entries for the world’s most coveted marketing communications award. Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and