This stuff you already know, but for the benefit of readers, here are 9 things every telco marketer can’t miss about AI. 1. AI for network automation: Automation and AI can help telecom optimise network performance, reduce downtime, and improve the quality of service. With the help of Radio Intelligent Controller
Following a pitch in late 2023 involving multiple participants, regional retail and property company Ikano Centres has appointed independent creative agency The Clan. This role entails brand and comms work for the various outlets under the Ikano Centres portfolio. The IKEA-anchored Ikano Centres are part of the Ikano Retail group.
Grab unveils its latest collaboration with Jaya Grocer, Malaysia’s leading mass-premium supermarket chain. Now, fast-moving consumer goods (FMCG) brands retailing under Jaya Grocer can leverage GrabAds, Grab’s advertising arm, for a unified omnichannel advertising solution. This marks the seamless integration of GrabMart’s online retail presence with Jaya Grocer’s offline presence
CEOs wish you eat your greens and buy green too! Analysis of earning calls across 4000 global organisations indicate that sustainability as a theme is growing in CEO conversations both in terms of volume and importance. It’s high time. Gen X has plundered the earth, but Gen Y and Gen
It’s that time of the year again when the dulcet tones of Sudirman croon ‘Selamat Hari Raya’ over the airwaves, and brands and advertising agencies vie for the most poignant and heartstring-tugging film. It’s refreshing (pun intended) that ETIKA’s Raya film for Mirinda embraced the importance of family and traditions
Out-of-home (OOH) advertising solutions provider EYE Indonesia today announced that it has adopted the Broadsign Platform to expand its capabilities for media buyers across the region. Part of the EMTEK Group since 2016, EYE Indonesia oversees the conglomerate’s OOH media division, offering customers a comprehensive range of OOH campaign options,
In life, we all walk a similar path, facing loss along the way. As time ticks on, we are often afraid of losing what we hold dear. KFC’s new release, Landasan Kenangan, explores this theme in a poignant way, following a grieving mother and her daughter on a journey back
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest Prego film in conjunction with the upcoming Raya festive season. The ‘Rasa Raya Epik’ campaign, meaning an epic taste of Raya, features a film titled ‘Mak-ster Chef’, with a play on the famous Masterchef series. The film shows
Fishermen Integrated, a leading homegrown creative agency, is proud to announce its collaboration with homegrown Zus Coffee for Raya 2024, following their successful partnership on the Zus Buatan Malaysian campaign for Malaysia Day 2023. This year, the theme “Seribu Warna Zus” reflects the essence of togetherness, showcased in the video
U Mobile recently released its Hari Raya 2024 festive film, “Pita Hati”, which tells a touching story of the unbeatable human spirit to persevere through trials in life. Produced in collaboration with Mojo Films and Mediabrands Content Studio (MBCS) , the video teases Malaysian rock band One Buck Short’s latest
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