GfK’s Radio Audience Measurement (RAM) is the single radio audience measurement for Malaysia’s market, as appointed by Commercial Radio Malaysia (CRM). Prior to this, CRM has awarded GfK a three-year contract from 2022 to 2024 to continuously provide RAM in Malaysia. This marked CRM and GfK’s third collaboration since 2016.
Khairudin Rahim has exited the marketing communications industry, which he has been a part of for nearly 5 decades. But you can never take the advertising out of him. We call him Din, with much affection. And he is the rare Khairudin I know with only one D in his
Because you are already aware of how important AI is, as you proudly lead the way to excellence in our industry. You will surely show up at the Malaysian Marketing Conference & Festival 2024 on Artificial Intelligence. After all, AI your domain. And can’t be missed. To add to your
10 ways AI can benefit marketers in the Financial Services category…. 1. Personalised Recommendations: AI algorithms analyse customer data to deliver personalised product recommendations and financial advice, enhancing customer satisfaction and driving conversion rates. 2. Fraud Detection: AI-powered fraud detection systems analyse transactional data in real-time to identify suspicious activities
Earlier this year, FCB SHOUT the creative arm of Malaysian owned and operated creative services collection – THE SHOUT GROUP won the pitch to create a new brand campaign for 7-ELEVEN Malaysia. With 7-ELEVEN looking to regain relevance in the hearts and minds of a new generation of Malaysian consumers
0 ways AI can benefit F&B marketers…. 1. Menu Personalisation: AI-powered recommendation systems analyse customer preferences and purchasing behaviour to personalise menu offerings, increasing customer satisfaction and driving sales. 2. Inventory Management: AI algorithms forecast demand, optimise inventory levels and minimise waste by analysing factors such as seasonality, weather patterns, and
GrowthOps Asia seeks to bridge the generational divide with a new campaign for Malaysian Telecommunications brand, Unifi, to launch their new Unifi Mobile’s UNI5G Family Plan. Created by TM’s Digital Creative partner, GrowthOps Asia, the web series titled “Macam Macam Gaya Hidup, Sama Sama Keluarga”, highlights that despite generational differences, most
The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Hari Raya. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the
10 ways AI can benefit FMCG marketers…. 1. Data Analysis: AI algorithms can swiftly process vast amounts of consumer data, enabling marketers to uncover valuable insights into consumer preferences, behaviours, and trends. 2. Personalisation: AI-powered recommendation engines and personalisation algorithms allow FMCG marketers to tailor marketing messages and product recommendations to
The Raya season brings with it the anticipated flood of Aidilfitri ads. This year however, Talon Creative, in collaboration with Astro is doing something a little different with the film Ada Apa Dengan Masa. The film is filled to the brim with over 30 Malaysian stars, coming together in an
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