Advertising

In a world where negativity seems to be the norm, Tealive, Malaysia’s very own bubble tea brand, is shaking things up with its new tagline, “Brewing Positivity”. Tired of the endless swirl of bitterness, self-criticism, and people taking life way too seriously, Tealive is diving headfirst into a brand refresh

McCann Worldgroup India has partnered with leading Indian shoe brand, Buckaroo, to launch a pilot project providing affordable and fully customized footwear for those most in need. With India’s annual birth rate resulting in an estimated 27,000 infants born with clubfoot each year (based on a 1 per 1000 live

Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as

Prompt engineer Indhran Indhraseghar discusses the semantics of this ever-advancing technology and how it ensures publicity campaigns succeed Ongoing developments in artificial intelligence continue to open possibilities in various fields, despite some saying the technology poses challenges such as lack of authenticity and originality. But speak with prompt engineer Indhran

Discover the Burger King-McDonald’s feud over ChatGPT ad claims in this engaging article. Explore how these fast-food giants are using AI technology in their marketing strategies. In a recent turn of events, Burger King ignited a feud with McDonald’s over claims made in an advertisement featuring ChatGPT. Burger King’s Claims  Burger King’s recent advertisement featured ChatGPT,

The Association of Accredited Advertising Agents Malaysia (4As Malaysia) proudly announces the appointment of Andrew Lee as its new Chief Executive Officer (CEO), effective immediately. In his new role, Andrew will lead the charge in implementing and executing strategies approved by the 4As Malaysia President and its council. His responsibilities

By Matthew Keegan With the hype and excitement of last year’s Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls. It was advertised to be a fantastical journey

On Friday 26 April, 2024 winners of this year’s Reader’s Digest Trusted Brands Awards gathered at the Grand Hyatt Kuala Lumpur at 8pm to celebrate, and we were privileged to have the Deputy Minister of Malaysia of Rural and Regional Development, YB Datuk Hajah Rubiah Binti Haji Wang in attendance.

Amy Gan, VP of Marketing at Etika, alongside Raja Jastina Raja Arshad, Executive Producer of The Experts and Head of Astro Shaw, and Santharuban Thurai Sundaram, CEO of Etika Group of Companies, joined by the stellar cast of The Experts themselves at the unveiling of “Fizz Operation”, Calpis Soda exclusive

Mass Rapid Transit Corporation (MRTC) has tapped prolific award-winning marketer Chayenne Tan as its new General Manager of Product Development and Digital Marketing. Chayenne, the Marketing Magazine’s winner of the Gold Award for ‘Best Marketer in Influencer Marketing‘ at the Malaysian CMO Awards 2021, previously won the Gold award for