Few events hold as much prestige and anticipation as the APPIES Marketing Campaigns Awards of Malaysia. Scheduled for the 11th and 12th of July 2024, this annual festival, organized by MARKETING magazine, is a beacon for the best marketing campaigns in Malaysia. Dubbed the “TED of Marketing,” APPIES Malaysia is
Slurpee has always been known as a frozen Malaysian icon; something of a refreshing pick-me-up to enjoy anytime, especially on hotter days. But with so many quirky specialty drinks popping up, it’s time for Slurpee to reclaim its pop-culture prominence in the public consciousness. 7-Eleven has partnered with Naga DDB
Every year, the Gawai and Kaamatan festivals practise and celebrate gratitude to the land for its bountiful rice harvests. This year, CelcomDigi’s One Team—NagaDDB Tribal and M&C Saatchi—wanted to welcome the season by celebrating the symbiotic relationship between land and people. Told through a breathtaking docu-film, the theme introduces itself
By Remi Roques, General Manager Broadsign APAC Static Out of Home (OOH) signage is one of the oldest forms of advertising, tracing its origins back centuries. Unlike digital or online advertising, which have both gained prominence in recent years, static OOH advertising relies purely on physical displays to catch the
The Xamble-Nuffnang Group, one of Malaysia’s and Southeast Asia’s leading digital and influencer marketing growth groups, recently highlighted an often-overlooked important issue – the mental health challenges faced by social media influencers. While the influencer lifestyle may appear glamorous and financially rewarding, the reality is far more complex. Influencers are
Since winning the creative pitch from Ikano Centres, LOKi Digital has started with a bang through the release of their Raya video ‘Bestyna Raya Stail Saya’ that balances the relevant Raya tenants as well as the festive excitement surrounding Raya. The video was used throughout the portfolio to showcase MyTOWNKL,
Eligijus Masiulis, the former Transportation and Communications Minister of Lithuania was caught red-handed for taking a bribe of EUR 90,000 from an influential business conglomerate in 2016. The money was found hidden in a vodka box, but Masiulis claimed it was a loan by coming up with a handwritten contract.
By Anu Adegbola Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why. The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the
In a world where education is the great equaliser, teachers play an instrumental role in shaping lives and unleashing the potential within each student. This Teacher’s Day, Taylor’s University paid tribute to an extraordinary educator whose unwavering dedication has transformed the lives of countless students with special needs. Through a
Systema has teamed up with Havas Malaysia to raise awareness on gum health amongst Malaysians, coinciding with Gum Health Day on May 12th. Comprising a digital film, website quiz, and roadshow, the multifaceted campaign is designed to urge the audience to prioritize gum care alongside their oral hygiene routine. Afterall,
Follow Us
