GLOBAL HIGHLIGHT The summer update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This is a significant acceleration on the global growth recorded in 2023 (+6.4%). Neutralising the impact of cyclical events in 2023 and 2024,
As the travel industry continues to evolve, the integration of cutting-edge technology and the provision of authentic local experiences have become pivotal for Online Travel Agencies (OTAs), particularly in the ASEAN region. Platforms like AirAsia MOVE, Capital A’s travel platform, are at the forefront of this transformation. With travellers seeking
A big celebration is approaching as 7-Eleven enters its fortieth year of operating in Malaysia, with the first branch in Bukit Bintang opening all the way back in 1984. In line with their belief of “Serving Up Surprises”, the convenience store giant has prepared many such surprises for Malaysians, starting
National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) has issued an apology for mislabelling Sabah and Sarawak during a recent presentation. The names of the states were accidentally swapped during the presentation. In a statement, Proton acknowledged the error and said it regretted the mistake. “We understand the sensitivities it
The Malaysian Digital Association (MDA) is pleased to announce the d Conference and d Awards 2024, which will be held on June 21, 2024 (Friday) at Connexion Conference & Event Centre, Nexus, Bangsar South. The keenly awaited event is here once again to illuminate the path to digital transformation, gathering
While I say this in jest, let’s have fun drawing some “parallels”… Performance before Live audience: All Finalists need to present before a panel of judges made of CMOs and an industry audience. Preparation & Training: Teams at the APPIES spend time researching, strategising and fine-tuning their presentations to ensure
McDonald’s has had to chicken out after suffering a partial defeat over the iconic Big Mac in the European trademark arena. The European Union’s General Court has ruled that the fast-food giant cannot hold exclusive rights to the ‘Big Mac’ name for chicken products. The decision stems from a long-running legal
Homegrown Astro gem Priya Dharshini Prabakaran has been appointed as Director of Astro Audio, making her the first female and youngest to assume this role since its inception in 1996. Her journey from a Music Executive at HITZ to the English Network Manager, overseeing the operations of HITZ, MIX, and
DARLIE in Malaysia welcomed a new era with the introduction of its new brand campaign courtesy of FCB SHOUT, the brand’s long-standing creative partner and creative arm of Malaysian-owned advertising holding company, The Shout Group. The campaign unveiled the legendary oral care giant’s new tagline ‘Closer with a Smile’, which
In a world often consumed by the relentless pursuit of progress, Petronas, Malaysia’s national oil company, has crafted a heartwarming reminder of the beauty found in preserving cultural roots. Their 4.55 minute short film “Linundus Do Koubasanan” (Guardian of Tradition) directed with finesse by Bebbra Mailin and Rewan Ishak, is
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