By The Malketeer Celebrate Safely with Tiger Beer’s Responsible Festivities Tiger Beer Malaysia is roaring into the Year of the Snake with its electrifying 2025 Chinese New Year (CNY) campaign, Together We Roar. This festive celebration is all about honouring the connections that inspire progress, with Tiger Beer inviting consumers to
Fishermen Integrated and Durex are continuing their mission of spreading awareness on the importance of practicing safe sex. The team recently rolled out #KitaKitaJe, a new sex education initiative focused on 18-to-24-year-old Malaysian public university students, in response to recent reports on the alarming rise of new HIV cases among
By The Malketeer Manglish Mishap: The Sign That Broke the Internet (and Decorations?) When a Malaysian hotel inadvertently became the talk of the town for its questionable use of English, the internet did what it does best—turned it into comedy gold. Hotel Holmes in Johor sparked viral hilarity on social media
By The Malketeer Rising Temperatures, Rising Appreciation Malaysia’s relentless heat isn’t just a challenge for the average person—it’s a formidable obstacle for e-hailing drivers and delivery riders who navigate the scorching weather daily. Often exposed to long hours of sun or rain, these modern-day frontliners play a crucial role in keeping
By The Malketeer Indriya’s Latest Campaign by Ogilvy India: A Timeless Love Affair with Diamonds Indriya, Aditya Birla Jewellery’s premier brand, has unveiled its new diamond collection through an evocative campaign crafted by Ogilvy India. The campaign beautifully encapsulates the eternal allure of diamonds, portraying them not just as jewellery but
By The Malketeer Postmark Your Style: A Tribute to Malaysia’s Iconic Postal Legacy Pos Malaysia, the nation’s trusted postal service, and Galado, a rising star in tech accessories, have teamed up for a second time to deliver creativity, innovation, and heritage—right into your hands. Their latest collaboration, the Pos Malaysia x
Out-of-home advertising is having a banner year, with OOH advertising revenue having increased by 3.4% in the second quarter of 2024, according to the OAAA. The rise of digital out-of-home (DOOH) is fueling this growth, largely due to technological advancements. Given all this momentum, it’s not surprising to see OOH
By The Malketeer Breaking the Mold: A Farewell Campaign That Races Beyond Motorsport Mercedes-AMG PETRONAS F1 Team has transformed Lewis Hamilton’s departure from the team into a masterclass of emotional marketing storytelling. Their global campaign, “Every Dream Needs a Team,” is not just a tribute to a racing legend, but a
By The Malketeer The Billion-Pound Battle of Seasonal Storytelling In the cutthroat world of retail marketing, the annual Christmas advertising campaign has become more than just a promotional tool—it’s a cultural phenomenon that captures the heart of British consumers. This year, retailers are projected to spend a staggering £10.5 billion (RM59.1
By The Malketeer From French Underdogs to the World’s Largest Advertising Holding Company Publicis Groupe is on the brink of becoming the planet’s largest advertising holding company by the end of 2024. This isn’t just another corporate milestone—it’s a French revolution in the global marketing landscape. The Power Play: How One
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