Advertising

After nine years, the annual APPIES Malaysia 2024 has raised the bar for excellence. There are fewer Gold given out this year, amidst a larger field of campaign submissions. After two full days of high-powered judging by more than 20 senior marketers, 182 stage presentations and 108 contenders, the organisers

Google today announced the launch of the Google News Initiative’s Advertising Revenue Lab Malaysia, supported by the Ministry of Communications. This comprehensive program is designed to empower small and medium-sized news publishers in Malaysia and equip local newsrooms with the tools and knowledge to thrive in the evolving media landscape.

By The Malketeer A Gateway to Olympic Glory In an exciting development for sports enthusiasts across Malaysia, Unifi TV has been officially announced as a broadcaster for the Olympic Games Paris 2024. From July 24 to August 12, 2024, viewers will be treated to comprehensive coverage of the world’s most prestigious

By The Malketeer A Misstep in Representation In an era where cultural sensitivity and inclusivity are paramount, even well-intentioned initiatives can inadvertently stumble. The George Town Festival 2024 (GTF), organised by Kerson Media Global Sdn Bhd, recently found itself in hot water for omitting Malay culture from its promotional videos. The

CARSOME Group (“CARSOME”) has secured RM100 million in financing facility from AmBank Group to expand its liquidity and bolster its capacity for future growth. Established in 2015, CARSOME has made rapid strides in the business landscape and is now Southeast Asia’s largest integrated car e-commerce platform. CARSOME’s end-to-end ecosystem has

Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar. Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL,

The annual APPIES Marketing Campaigns Festival was the biggest ever this year! This is the ninth year for APPIES Malaysia and the mission to develop talent and highlight great marketing campaigns in a Live presentation setting remains the unique hallmark of this event. Nowhere can you get an overview of

Around the same time I stepped onto the stage at the Eastin Hotel for the opening of APPIES Malaysia 2024, my dear friend and industry partner J Matthews passed away peacefully at home. The news of his passing reverberated throughout the region, as his story was all about serving the

Shell is embarking on a thrilling quest for more with its latest nationwide campaign in Malaysia, “Kembara Lebih Jauh” (“Quest for More”). The campaign stars Malaysian film icon Remy Ishak as Roger Hensem, a family man who epitomises the spirit of adventure in his everyday life. In the engaging feature film,

Over the past six months, Hakuhodo Malaysia, in collaboration with AmBank Group Malaysia, has successfully launched two impactful festive advertising campaigns: ‘Flawed Beauty, Flawless Prosperity’ for Chinese New Year and ‘Salam Lebaran Penuh Bermakna’ for Hari Raya Aidilfitri. These activities not only celebrate the festivities, but they also accentuate AmBank’s