By The Malketeer ‘Relationship Breakdown Cover’ To End In-Car Bickering In a world where love and automobiles collide, Renault has taken a bold step to end the age-old tradition of in-car bickering. The French automaker’s latest campaign, cleverly dubbed ‘Relationship Breakdown Cover’, is set to revolutionise the way couples navigate both
By The Malketeer The Openness Medal Celebrates Not Just Winning, But An Athlete’s Entire Journey In a bold move to connect with younger audiences during the 2024 Paris Olympic Games, Samsung has unveiled a groundbreaking campaign that promises to revolutionise how we view athletic achievement. The tech giant’s ‘Spirit of Openness’
By The Malketeer ASICS: We’re Blocking Online Bullies So Our Athletes Feel Free To Perform At Their Best In an era where social media has become an integral part of an athlete’s life, the dark side of online engagement has emerged as a significant threat to their mental health. Recognising this
By The Malketeer Oatly and Malibu Shake Up London with Boozy Soft Serve Launch In a bold move that’s turning heads across the capital, Oatly and Malibu have joined forces to introduce their latest brand collaboration: Piña Oatlada. The launch campaign, featuring a giant pineapple-shaped cement mixer, is turning heads in
In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, the manufacturer of COATS® Gloves, has expanded the scope of FCB SHOUT’s ‘Care with Every Wear’ campaign to cover its selected Europe markets, with plans in place to also feature the campaign in other parts of
Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar. Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL,
DASHING, Malaysia’s leading brand in men’s perfume and deodorant has introduced the “DASHING Bump-It!” campaign. This digital initiative is designed to inspire and unite Malaysians in supporting our athletes as they strive for global glory in sports. A statement from the company says, “We believe in the power of sports
Marking its 50th anniversary, Setia has adopted the theme of “Shaping Spaces That Shape Us All,” along with a refreshed visual identity in a bid to showcase the Group’s commitment to developing homes and thoughtful spaces that embody the Live, Learn, Work, Play for its customers, Citizen Setia. Developed by
By The Malketeer Relaunched 1972 Munich Olympics Sneaker In a move that has stirred controversy in the fashion and sports worlds, Adidas has found itself at the centre of a heated debate over its choice of model for a recent sneaker campaign. The sportswear giant’s decision to feature Palestinian-American supermodel Bella
By The Malketeer 9 of the 11 Athletes Competing in Paris Olympics In a bold move to inspire and uplift, Toyota Motor Asia has unveiled the latest phase of their global corporate initiative, “Start Your Impossible.” Partnering with Dentsu Creative Singapore, this campaign shines a spotlight on 11 remarkable Global Team
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