Best in Innovation CAMPAIGN: Wonda Kopi Tarik – The World’s Longest Magazine Sets Guinness World Record! BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd With MARKETING magazine we created the world’s longest leporello or accordion shaped magazine, which was awarded a Guinness Book of World Records
Best in Govt/NGO CAMPAIGN: #JANGANKENASCAM BRAND: ABM AGENCY: M&C Saatchi ADVERTISER / CLIENT: Association of Banks Malaysia The #JanganKenaScam campaign addressed the surge in financial scams, with Malaysians losing RM804 million in 2022. Given 63% of the population encountered scam tactics, the campaign’s “”DEFEND! DEFEND! DEFEND!”” message emphasized never sharing passwords,
With the arrival of HBO’s House of the Dragon’s epic second season, Astro in collaboration with HBO brings the world of Westeros to life in an immersive activation takeover of the Pasar Seni MRT station. The collaboration is supported by Talon Creative, MRT Corp, Mindshare and Durian Events. Fans visiting
Best in B2B & Best in Innovation CAMPAIGN: #JomSapot BeliLokal BRAND: RHB Bank AGENCY: THE SHOUT GROUP ADVERTISER / CLIENT: RHB Banking Group In response to the challenging economic conditions of 2023, RHB and The Star Media Group joined forces to introduce #JomSapot BeliLokal (Come Support, Buy Local). The campaign
Best in Non-Food FMCG CAMPAIGN: Durex Academy BRAND: Durex Malaysia AGENCY: Fishermen Integrated ADVERTISER / CLIENT: Reckitt Benckiser Malaysia How is the topic of sex dealt with in Malaysia? Short answer: it isn’t. Censorship laws are airtight and any content related to sex is reduced to a vanilla afterschool special.
Best in Admail Impact CAMPAIGN: Wonda Kopi Tarik – The World’s Longest Magazine Sets Guinness World Record! BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd With MARKETING magazine we created the world’s longest leporello or accordion shaped magazine, which was awarded a Guinness Book of World
Best in Govt/NGO CAMPAIGN: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign BRAND: Atlas Vending AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd ATLAS Vending partnered with Malaysia’s Ministry of Economy to launch a campaign addressing the B40 community’s financial challenges through affordable hydration. The initiative
Best in Non-Food FMCG CAMPAIGN: Applecrumby x AJL: Anugerah Juara Lampin BRAND: Applecrumby AGENCY: Invictus Blue ADVERTISER / CLIENT: Duchess Merchantiles Despite pioneering chlorine-free diapers, Applecrumby needed a platform to enter the mass-Malay segment with its mass-premium range, PureBasic. With 2.5 million viewers, Anugerah Juara Lagu (AJL) was the ideal stage for
By The Malketeer TBWA\MCR Creative Exposes Brutality of Hostile Architecture In a shocking revelation, it turns out that the streets you walk every day might be hiding a dark secret. TBWA\MCR has partnered with HostileDesign.org to expose the cruel reality of hostile architecture in our urban environments. Prepare to have your
Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water. Dubbed “Air Love Cuti-Cuti”, a clever wordplay that combines the Malaysian term for water (Air) and their love for travel (Cuti-Cuti) the campaign features Spritzer brand
Follow Us
