Coming on board as its main partner is EON Berhad, Malaysia’s largest dealerships serving a number of notable automobile brands including Proton. Speaking at an event to introduce the line-up of sponsors and partners, Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer said, “After years of championing
Best in Financial Services CAMPAIGN: Kisah Terror BRAND: Allianz Malaysia AGENCY: MediaCliQ Group ADVERTISER / CLIENT: Allianz Malaysia So did the idea of using humour to hook audiences enough to buy travel insurance in spite of their reservations? Evidently so. With a 52% increase in sales, the Kisah Terror campaign
Best in Innovation & Best in FMCG – F&B CAMPAIGN: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING results for new flavour launch! BRAND: Calpis AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd Using AI radio DJ Aina as a brand ambassador for Calpis Chewy Grape,
Best in Govt/NGO CAMPAIGN: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd WONDA Coffee partnered with the Football Association of Malaysia (FAM) to revitalize support for Harimau Malaya amidst declining fan engagement and
Best in B2B CAMPAIGN: Mirinda x The Experts: A sparkling blend of tradition, star power, Mirinda magic and fizztastic innovation. BRAND: Mirinda AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd Mirinda, was at No. 2 position, trailing behind F&N until Fanta launched in 2015 and disrupted the status quo
Best in Customer Experience CAMPAIGN: Wonda 10th Anniversary: Creating an Unforgettable Sensorial Ride BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd Wonda celebrated its 10th anniversary with a comprehensive campaign that showcased its remarkable journey, celebrated its achievements, and reaffirmed its unwavering commitment to quality. This
Best in Innovation CAMPAIGN: Vibe Kopi Susu BRAND: McDonald’s Malaysia AGENCY: Leo Burnett Malaysia ADVERTISER / CLIENT: Gerbang Alaf Restaurants Sdn Bhd The challenge was to convince Malaysians that McCafe could serve Kopi Susu, a drink deeply rooted in local tradition. We orchestrated a cultural renaissance with “Vibe Kopi Susu”.
Best in AI CAMPAIGN: Malaysia’s First A.I Radio DJ BRAND: Fly FM AGENCY: Media Prima Audio ADVERTISER / CLIENT: Media Prima Audio Media Prima Audio launched AiNA, Malaysia’s first AI-driven radio DJ, to address the shift from traditional media to digital platforms. AiNA uses advanced AI and machine learning to
Best in E-Commerce & Best in Festive CAMPAIGN: Aiken’s CNY Glow-Up: A Stephen ChowInspired Whitening Celebration BRAND: Aiken AGENCY: Mediabrands Content Studio & PHD Media Malaysia ADVERTISER / CLIENT: Wipro Unza (Malaysia) Sdn. Bhd. Aiken’s Chinese New Year campaign seamlessly blends nostalgia and creativity, utilizing Stephen Chow’s iconic status to
Best in B2B CAMPAIGN: CelcomDigi MY5G Series BRAND: CelcomDigi Business AGENCY: Naga DDB Tribal & M&C Saatchi ADVERTISER / CLIENT: CelcomDigi Malaysia’s decision to deploy 5G under a Single Wholesale Network (SWN) poses a unique challenge: how to differentiate when everyone shares the same network? Our solution was to align
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