Best in Healthcare CAMPAIGN: #MovemberGoals: Tackling Men’s Health and Winning BRAND: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre AGENCY: Naga DDB Tribal ADVERTISER / CLIENT: IHH Healthcare The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among
Best in Customer Experience CAMPAIGN: Time Tarik Kabel Besar BRAND: Time AGENCY: Fishermen Integrated ADVERTISER / CLIENT: Time dotCom Bhd Time faced new threats in the Home Internet category as competitors raced to lower prices because of regulatory changes, resulting in an all-out price war. Time launched Gig Speed Home
By The Malketeer How the Masala Podcast is Empowering South Asian Women In a cultural landscape where the perspectives of South Asian women have long been underrepresented, the Masala Podcast is boldly stepping into the spotlight. This award-winning feminist platform in the United Kingdom is giving a voice to a community
Best in Social CAMPAIGN: Resorts World Genting: A Destination Verified By Kids, For Kids BRAND: Resorts World Genting AGENCY: Naga DDB Tribal ADVERTISER / CLIENT: Resorts World Genting Resorts World Genting (RWG) expanded its family appeal in 2023, by enlisting the help of a family’s most discerning customers: the kids.
Best in Social CAMPAIGN: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal BRAND: Nando’s Malaysia AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Nando’s Malaysia Nando’s “Any Excuse to Celebrate” campaign deftly navigated Malaysia’s competitive F&B landscape, leveraging social media to connect over 38 million consumers. The campaign’s
Best in Festive CAMPAIGN: Like It’s Your Father’s Company BRAND: Time AGENCY: Fishermen Integrated ADVERTISER / CLIENT: Time dotCom Bhd By expanding the brand’s ‘Kabel Besar’, Time introduced ‘Your Father’s Ad’ to demonstrate their proposition of customisable internet plans to meet diverse consumer needs. To stand out amidst the CNY
STOP PRESS: Sting hijacks Deadpool & Wolverine As I was driving along the highway in the current heatwave, I was intrigued by some timely creative. Using multiple Digital Out of Home (DOOH) screen locations, it easily reached a daily audience exceeding 10 million people by our estimates. With clever placements,
Best in FMCG – F&B CAMPAIGN: The Original Taste of Malaysia Rolls Out A Wonda-Ful Campaign of Big Scale Initiatives BRAND: Wonda Coffee AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd Wonda faced the challenge of competing against Nescafe, which outspent us in media, particularly in the Hot Coffee
Best in Customer Experience CAMPAIGN: Ready-Set-Go-Move: The largest Watsons Get Active Carnival BRAND: Watsons AGENCY: Watsons Malaysia ADVERTISER / CLIENT: Watsons Malaysia As Malaysia’s top health and beauty retailer, Watsons constantly looks for new and innovative ways to engage customers while bringing them more of we have to offer. There
In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in collaboration with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched ‘LullabAI’, an innovative AI enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers
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