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ARCHIVE

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APPIESODES OF EXCELLENCE: Best in Healthcare, #MovemberGoals

Best in Healthcare CAMPAIGN: #MovemberGoals: Tackling Men’s Health and Winning BRAND: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre AGENCY: Naga DDB Tribal ADVERTISER / CLIENT: IHH Healthcare The campaign aimed to bridge the gap in men’s health literacy and screenings. We launched the #MovemberGoals campaign, using football—a passion among

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The Campaign We’re Not Supposed to Talk About

By The Malketeer  How the Masala Podcast is Empowering South Asian Women In a cultural landscape where the perspectives of South Asian women have long been underrepresented, the Masala Podcast is boldly stepping into the spotlight. This award-winning feminist platform in the United Kingdom is giving a voice to a community

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APPIESODES OF EXCELLENCE: Best in Social, Resorts World Genting

Best in Social CAMPAIGN: Resorts World Genting: A Destination Verified By Kids, For Kids BRAND: Resorts World Genting AGENCY: Naga DDB Tribal ADVERTISER / CLIENT: Resorts World Genting Resorts World Genting (RWG) expanded its family appeal in 2023, by enlisting the help of a family’s most discerning customers: the kids.

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APPIESODES OF EXCELLENCE: Best in Social, Any Excuse Will Do

Best in Social CAMPAIGN: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal BRAND: Nando’s Malaysia AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Nando’s Malaysia Nando’s “Any Excuse to Celebrate” campaign deftly navigated Malaysia’s competitive F&B landscape, leveraging social media to connect over 38 million consumers. The campaign’s

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SPOTTED: HEATWAVE CREATIVE!

STOP PRESS: Sting hijacks Deadpool & Wolverine As I was driving along the highway in the current heatwave, I was intrigued by some timely creative. Using multiple Digital Out of Home (DOOH) screen locations, it easily reached a daily audience exceeding 10 million people by our estimates. With clever placements,

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APPIESODES OF EXCELLENCE: Best in Customer Experience, Ready-Set-Go-Move

Best in Customer Experience CAMPAIGN: Ready-Set-Go-Move: The largest Watsons Get Active Carnival BRAND: Watsons AGENCY: Watsons Malaysia ADVERTISER / CLIENT: Watsons Malaysia As Malaysia’s top health and beauty retailer, Watsons constantly looks for new and innovative ways to engage customers while bringing them more of we have to offer. There

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Alembic CSR and Havas Life Mumbai Unveil ‘LullabAI’ Empowering Speech-Impaired Mothers

In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in collaboration with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched ‘LullabAI’, an innovative AI enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers

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