MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign to launch the new Pizza Hut’s Melts Burger. The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item,
MEDIA AGENCY OF THE YEAR Ampersand Advisory ADVERTISING AGENCY OF THE YEAR Fishermen Integrated MARKETER OF THE YEAR Etika Sdn Bhd CATEGORY CAMPAIGN BRAND ADVERTISER AGENCY / COMPANY Best in Customer Experience World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
With a fun-loving mascot and a catchy tune, Bask Bear is roaring to match the energy of a new generation of young and healthier drinkers. With over 150 outlets across Malaysia and 500,000 app members, Bask Bear matches the accessibility of industry giants both online and offline. The rebrand emphasises
About Gopal Snacks Limited Gopal Snacks Limited is the 4th largest manufacturer of ethnic savouries with a market cap of ₹4324 Cr. It is also the largest Gathiya manufacturer in the world by market share. (India Fiscal 2023, Source: F&S report). The brand was primarily launched in Gujarat and expanded
By The Malketeer New Balance’s Partnership Is Changing The Game In Ways You Never Saw Coming In a groundbreaking move that’s set to revolutionise the world of sports marketing, New Balance has teamed up with media planning agency Mediahub and AI wizards Silverpush to launch a summer campaign that’s equal parts
Best in Customer Experience CAMPAIGN: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records BRAND: Mountain Dew AGENCY: Ampersand Advisory ADVERTISER / CLIENT: Etika Sdn Bhd Mountain-Dew’s “Dew It Real Challenge” bridged the gap between virtual gaming and tangible reality. The
Best in Festive CAMPAIGN: Enchanteur Luxe Violette Celebrates Sales Uplift with Iman Troye’s Raya Content BRAND: Enchanteur AGENCY: PHD Media (M) Sdn Bhd ADVERTISER / CLIENT: Wipro Unza (Malaysia) Sdn. Bhd. Enchanteur faced a double threat: an outdated Image and a competition surge. The focus had to move beyond traditional
Best in Social CAMPAIGN: Time X Creators BRAND: Time AGENCY: Fishermen Integrated ADVERTISER / CLIENT: Time dotCom Bhd During the campaign period, we drove a 21% increase in overall sales, and an even higher 25% increase in online sales directly attributable to digital channels popular with our audience. Most encouragingly,
Best in Financial Services & Best in B2B CAMPAIGN: SEKINCHAN BRAND: Hong Leong Bank AGENCY: Mindshare Group Malaysia ADVERTISER / CLIENT: Hong Leong Bank HLBBizBuddy, an app facilitating DuitNowQR payments for merchants and SMEs, supports Bank Negara’s nationwide cashless drive. The campaign HLB VisitSekinGo addressed three challenges: high competition in
By The Malketeer PETRONAS TOWER TRIPLES OVERNIGHT! In a shocking turn of events that has left Malaysians rubbing their eyes in disbelief, the iconic Petronas Twin Towers suddenly sprouted a third tower – at least in the digital realm. This mind-bending architectural anomaly wasn’t the result of secret construction or a
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