Did you know? By 2025, almost half of Malaysia’s workforce will consist of millennials and Gen Zs. What does that mean for our nation’s future? In conjunction with this year’s National Day theme of Jiwa Merdeka, CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up
Patriotism isn’t just about waving our Jalur Gemilang or singing patriotic songs. It lives beyond the celebrations and through the little everyday acts that boast our national pride and love for our country. To bring this vision to life, Maxis partnered with Leo Burnett to tell a story that captures
Air Selangor and Edelman Malaysia have teamed up once again, presenting the vibrant Pilihan Raya Terhangat as this year’s National Day advertisement. The 5-minute clip redefines National Day conception with a fresh take on portraying unity within our multicultural society. Set in a Gen-Z high school environment, Pilihan Raya Terhangat
From Left: Norsalvina Alwee (Head of Brand, Distribution, Marketing & Sales, Astro Shaw), Natasha Azlan (Associate Producer of Keluang Man), Anwari Ashraf (Director of Keluang Man), YM Raja Jastina Raja Arshad (Executive Producer of Keluang Man & Head of Astro Shaw), Agnes Rosario (Director of Content, Astro), Euan Smith (Chief
Klook, Asia’s leading travel and experiences platform, has teamed up with Malaysian artist Luqman Podolski to unveil its latest music video, ‘Klook World Kelas.’ The music video celebrates Klook’s 10th birthday, aligning with Malaysia’s 67th Merdeka Day. Luqman, who started off as a content creator with over 2 million followers
By The Malketeer Simon’s New Role: Pizza Quality Control The man who once made or broke singing careers is now making or breaking pizza orders. Domino’s has enlisted the famously blunt Simon Cowell to sit behind a metal kitchen counter, judging the quality of their pizzas. The Rise of the “Quality
By The Malketeer Brand’s Willingness to Age Down and Experiment with Innovative Marketing Strategies to Spark Engagement In a brilliant move to captivate younger audiences, the 135-year-old global brand Lee Kum Kee is embracing a fresh, Gen Z-friendly approach to marketing. The company’s latest campaign aims to blend nostalgia with a
Nando’s has announced the launch of That’s a Nando’s Thing, a new regional brand platform and campaign that celebrates the uniqueness of Nando’s dining experience. Done in collaboration with Chariot Agency, the campaign taps into a phrase we have all heard but gave little thought to – “What would people
By The Malketeer Guinness, the iconic beer brand, is launching a monumental campaign to celebrate its newly secured role as the official beer and non-alcoholic beer sponsor of the Premier League. This ambitious initiative, crafted by the creative minds at London-based AMV BBDO, is set to captivate football fans worldwide with
Bask Bear Coffee’s latest Out of Home (OOH) advertisement has them basking in the spotlight. Spotted in Bukit Bintang, the Malaysian coffee brand decided to take a cheeky approach to promoting their new menu of burgers. The customer testimonial seems innocuous at first, until you get to the name of
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